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Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts
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This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means.
Podcast interview marketing is multifaceted. You should be optimizing your strategy for IMPACT, not inflated ego numbers. Tom describes the evolution of podcast metrics and defines what a truly impactful podcast looks like today, pointing out that a comprehensive approach is a much better predictor of success than downloads and listener numbers.
Today's issue with ratings and reviews is the infiltration of AI and bots manipulating the data. Shifting your focus from the conventional idea of metrics, Tom shares how guests can effectively leverage podcast interviews for brand growth and visibility. Together they share proven strategies for maximizing the effectiveness of podcast appearances that will drive meaningful business growth, brand visibility, and quality leads.
Timestamps For This Episode:
[01:13] Quality over quantity – targeting the right audience versus accepting every podcast invitation.
[02:38] Exploration of podcast metrics and downloads.
[08:04] Measuring listener engagement.
[11:22] The problem with ratings and reviews is because of AI and bot manipulation.
[24:49] Understanding podcast impact and the power of the right podcast.
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