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Podcast Interview Marketing: A New Category
Manage episode 407313320 series 3562378
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Welcome to Podcast Interview Marketing: A New Category. Tom Schwab, Founder and Chief Evangelist Officer of Interview Valet sits down with Jessica Morgan, Operations Manager of Interview Valet, to break down the concept and benefits of podcast interview marketing. In this episode you will learn:
The Evolution of Marketing Strategies: Tom shares the fascinating story behind the term "podcast interview marketing". It's not a new concept, but an evolution of previous strategies like guest blogging. It's about leveraging other people's established audiences to build relationships, drive sales, and establish trust.
The Power of Authenticity: In this digital age, authenticity and human connection are more important than ever. Podcast interview marketing provides both efficiency and effectiveness in driving conversions. It's not just about getting on any podcast, but strategically choosing the right ones to reach your ideal customers.
Understanding Your Business Needs: Tom emphasizes the importance of understanding the nature of your sale, the reach of your audience, and the value of your product or service. These factors are crucial in determining if podcast interview marketing is the right strategy for your business.
The Value of Audience Over Money: Tom shares an interesting perspective - given the choice between $1 million or the opportunity to be on Oprah's show, he would choose the audience over the money. This highlights the immense value of exposure and audience reach in building a successful business.
The True Value of Podcast Interview Marketing: It's not just about leads and sales, but about delivering value and building strong client relationships. Podcasting is about the connections and value it brings to everyone involved.
Dive into the evolution of podcast interview marketing for authentic connections and business growth. Visit www.interviewvalet.com to transform your strategy and build valuable relationships through impactful conversations.
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