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Sales and Podcast Interview Marketing: The Right Approach
Manage episode 407313315 series 3562378
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Leading sales expert and Founder & CEO of FortyFive.io David Bonney sits down with Interview Valet’s Lasina Jensen to discuss how many marketers are using the wrong approach when it comes to sales. Oftentimes the breakdown occurs because too much emphasis is placed on the product and not enough on the customer’s problem. Real results occur when you shift to buyer-centric selling built on authenticity and relationship building, that’s because people love to buy but no one wants to be sold.
In this conversation, David shares his unique approach to sales, which is detailed in his book “More Sales, Bigger Impact”, and how it aligns seamlessly with the foundation of Podcast Interview Marketing. Where emphasis is placed on connecting with your target audience and establishing yourself as the expert to solve their problems. Podcast interviews are an ideal marketing channel to generate high-quality leads, establish authority, and build relationships, with the bonus of a content-creating machine for your business. David also stresses the importance of strategic messaging and using data to measure and multiply success.
Timestamps For This Episode:
(00:14) More Sales, Bigger Impact. Moving away from a salesperson and toward a strategic revenue generation system.
(08:48) Where podcast guest appearances fall in your sales process.
(18:55) Building long-term relationships with your ideal clients, reducing churn and increasing revenue.
(23:15) The digital marketing content-producing machine that is podcast guesting.
(28:16) Buyer-centric selling and designing the perfect buyer’s journey.
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