The Power of Multiple Talents: Why Your Brand Needs More Than One Voice
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In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having different speakers share your brand message not only expands your reach but also deepens connections with niche audiences, boosts credibility, and prevents burnout, all without increasing your workload or budget. Jessica shares insights from the operational side, highlighting how Interview Valet has seen success by leveraging the unique talents and perspectives of team members across PR, health and wellness, and business leadership.
Tom reflects on how this approach has unlocked new opportunities, created sustainable growth, and positioned the company for greater influence with both clients and AI platforms like ChatGPT that index podcast content. They discuss how empowering your team to share their expertise on podcasts builds trust, attracts ideal clients, and creates a scalable marketing engine that continues working, even when you're not in the spotlight. Whether you're currently the sole voice of your brand or ready to grow your influence, this episode offers a compelling case for turning your team into your greatest marketing asset.
Timestamps From This Episode:
[03:28] Team members’ unique expertise to connect with different audiences.
[07:57] Authority through diverse representation.
[12:16] Founder-led marketing vs. a team approach to avoid burnout and bottlenecks.
[23:05] Brand guidelines to maintain a consistent tone of voice.
Resources From This Episode:
InterviewValet.com
PodcastInterviewMarketing.com
83 episodes