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S2 82. What is a podcast content strategist and why does your podcast need one?
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As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.
It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.
What is a Podcast Content Strategist?
A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.
Understanding Your Demographics: The Key to Podcast Success
A podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.
Chapters:
- 01:22 Role of a Podcast Strategist
- 03:14 Data-Driven Podcast Strategies
- 05:36 Maximizing ROI and Listener Engagement
- 07:48 Effective Marketing and Platform Optimization
- 09:58 Reviewing Marketing Actions and Accessibility
- 11:34 Content Mismatch in Podcasting
- 13:12 The Role of a Podcast Strategist
- 13:32 Navigating Podcast Platforms and Tools
- 14:01 Best Practices for YouTube Podcasts
- 15:55 Monetizing Your Podcast Effectively
- 17:06 Leveraging Expertise Over Volume
- 19:09 Crafting a Unique Podcast Strategy
- 19:47 Conclusion and Next Steps
Resources mentioned in this episode:
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