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Google's Core Update: AI Overviews and the Future of Search for SMGs
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In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses.
Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and Grok, and how local businesses can adapt without blowing their budgets.
You’ll hear practical strategies for making your website more visible and resilient, including how to leverage structured data, create content that taps into conversational queries, and use tools like Google Search Console to stay competitive.
Key insights from this episode include:
- What Google’s latest core update really means for local SEO
- How AI-generated summaries are reshaping search results
- Why structured data is more important than ever
- The role of FAQ-style content in ranking for modern queries
- How to think about SEO in the age of AI and zero-click searches
- Tools and tactics every SMB should consider using now
Whether you're in automotive, multifamily, legal, or another local industry, this episode will give you clear direction for navigating the rapidly evolving search landscape.
Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com
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Podcast Directed and Produced by: www.hiredgunsagency.com
Chapters
1. Google's Core Update: AI Overviews and the Future of Search for SMGs (00:00:00)
2. Introduction and Overview (00:00:07)
3. Search Behavior Shifts in 2025 (00:01:30)
4. March 2025 Core Update Explained (00:03:50)
5. Local SEO Impact and Content Quality (00:07:32)
6. Structured Data and AI Readiness (00:11:15)
7. Zero-Click Searches and Adaptation Strategies (00:19:30)
8. Practical Tools for SMBs on a Budget (00:30:50)
9. Building Resilient Websites for the Future (00:42:54)
9 episodes
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