The Future of Chicken: Inside Cobb-Vantress's Genetic Revolution

The Poultry Leadership Podcast

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Ever wondered how the chicken on your plate became so efficient to produce? The answer lies in cutting-edge genetic science happening behind the scenes at companies like Cobb-Ventress. Brandon Mulnix sits down with William Herring, Vice President of Cobb-Ventress, at the Animal Ag Tech Innovation Summit in Dallas to uncover the fascinating intersection of artificial intelligence, camera technology, and poultry genetics.
With experience spanning beef cattle, pork, and now broiler chicken genetics, Herring brings unique cross-species perspective to genetic improvement. He walks us through Cobb's three-pronged approach to innovation: developing new genetic products, implementing cutting-edge science in their ongoing breeding programs, and staying ahead of scientific breakthroughs. The conversation reveals how every bird in their breeding program receives its own "social security number" and has countless traits measured to determine which individuals will create the next generation of broilers.
The most captivating revelations come when Herring details how AI and camera technology are revolutionizing trait measurement. Traditional subjective scoring systems are being replaced with precision phenotyping that can analyze bird locomotion and even monitor mating behavior to address industry-wide hatchability challenges. We also get an inside look at Cobb's impressive "Proving Grounds" facility where they can test 40,000 breeding females simultaneously and produce 100,000 broiler eggs weekly for evaluation. Their relationship with parent company Tyson Foods allows for comprehensive meat quality assessment, creating what Herring calls a complete "playbook" for each new genetic product.
Facing a future where beef prices reach record highs and pork supplies fluctuate due to African Swine Fever, Herring predicts continued global growth for poultry. For aspiring leaders, he emphasizes building teams with individuals smarter than yourself who can execute at high levels. Listen now for a fascinating glimpse into the technology shaping our food future and the leadership principles guiding agricultural innovation.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

Chapters

1. The Future of Chicken: Inside Cobb-Vantress's Genetic Revolution (00:00:00)

2. Introduction to William Herring (00:00:26)

3. Cobb's Three Core R&D Strategies (00:02:53)

4. Precision Phenotyping Through Technology (00:06:53)

5. The Proving Grounds Testing Facility (00:13:04)

6. Leadership Insights and Industry Future (00:18:45)