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A Playbook for Creating Community Through Marketing
Manage episode 455795967 series 3583303
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Are you developing real relationships with your marketing efforts? Today, we’re diving into the unique world of Dan Crandall, Marketing Manager for Great Northern Mall, who’s mastered the art of building community and driving traffic – all while having a blast.
Forget boring sales tactics; Dan’s approach is all about fun, connection, and a dash of unconventional creativity. Join us as we explore how he's beating online shopping, the secret sauce to his "no bad ideas" mantra, and how he brings a whole city into a mall. This isn’t just about marketing; it’s about building genuine connections.
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Chapters
1. The Challenge of Brick & Mortar (00:00:00)
2. The Power of In-Person Experiences (00:01:23)
3. Marketing to Customers & Businesses (00:02:48)
4. The Magic of Bingo (00:03:23)
5. Collaborative Marketing (00:04:46)
6. Knowing Your Audience (00:05:35)
7. Building Community (00:06:52)
8. The Infamous Suit (00:09:28)
9. Having Fun with Marketing (00:10:48)
10. No Idea is a Bad Idea (00:12:57)
11. Ideas That Evolve (00:14:47)
12. The Start of Running (00:17:14)
13. The Power of Pushing Limits (00:20:44)
14. Connecting Running & Marketing (00:22:08)
15. The Power of Sensory Santa (00:24:33)
16. The Evolution of Malls (00:25:46)
17. Marketing for the Future (00:27:08)
18. The Hat Reveal! (00:28:14)
19. Closing Thoughts (00:28:42)
20. Arm Wrestling Match (00:29:35)
45 episodes
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