BEST OF - How to craft a content strategy you’ll actually use

The Powerful Content Podcast

🎉 BEST OF The Powerful Content Podcast: The Most-Downloaded Episodes of the Year! 🎉

This year has been incredible, and I'm thrilled to revisit the episodes that resonated most with you, our amazing listeners! Whether you’re tuning in for the first time or reliving these favourites, these standout conversations offer insights, inspiration, and moments that truly defined the year.

Sit back, relax, and enjoy the BEST OF episodes that captured your hearts, sparked your curiosity, and kept you coming back for more. Let’s dive in!

How to craft a content strategy you’ll actually use

Do you wish that you could create a content strategy that’s both sustainable and actionable?

In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.

This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use!

Mel covers:

✨ What a strategy is, and what it isn’t

✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy

✨ The 5 things to keep in mind when crafting a sustainable and connective content strategy

00:00 Introduction and Podcast Competition

01:19 Understanding Content Strategy vs Tactics

03:10 Why You Don't Always Need to Lead with Strategy

06:18 How to Craft a Useful Content Strategy

07:15 Tips for Creating a Strategy You'll Actually Use

10:15 Conclusion and How to Get More Help

Links mentioned in this podcast

• Leave a Google review: https://g.page/r/CQPrRpciHIsCEAI/review
• Super Simple One Page Content Strategy
• Unlock your content creator archetype

How to leave a review

Here’s a few prompts that you can answer to leave your review!

• Why you’ve enjoyed listening to the podcast so far

• What topics you love hearing me talk about

• Your favourite episode and why

Still stuck for ideas? Use AI to help you! Use this prompt:

Please write me a 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent]

Terms & Conditions: This episode was originally posted in February 2024 and the draw has already taken place, but I'd still appreciate a review!

If you enjoyed listening to this episode, then you’ll also love:

• Episode 4 – Using your content superpower
• Episode 72 – 7 key elements of a meaningful content strategy

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