Content planning the easy way

The Powerful Content Podcast

Content planning doesn’t always feel exciting. Maybe it’s felt like a chore in the past, or something you “should” do, but struggle to stick with. But what if planning your content could actually feel energising?

In this episode of The Powerful Content Podcast, Mel is flipping the script on content planning. Instead of a rigid, one-size-fits-all approach, she’s looking at how to plan in a way that works for you—one that taps into your natural strengths and makes content creation feel easier.

Mel explores:
✨ Why content planning is a game-changer (without boxing you in)
✨ How understanding your Content Creator Archetype—Precision Planner, Free Spirit, Observer, or Collector—can transform the way you plan
✨ Six powerful benefits of planning, including increased confidence, faster growth, better balance, and deeper audience connection

And if you’re ready to stop winging it and start planning in a way that feels aligned, join me for the 90-Day Content Planning Session on 27 March 2025. This is usually just for The Content Effect members, but for a limited time, I’m opening it up to everyone!

Tune in to discover how content planning can feel more natural, creative, and impactful.

Episode Breakdown:

00:00 Rethinking content planning
00:46 Welcome to The Powerful Content Podcast
01:46 Acknowledgement to Country
02:12 Why planning matters (even if you’re a Free Spirit!)
03:03 What’s your Content Creator Archetype?
03:44 Six benefits of content planning
03:55 Confidence: The unexpected side effect of planning
06:06 How planning helps you grow faster
07:54 Finding balance (without overcomplicating things)
10:07 Boosting creativity and making space for inspired content
11:27 Building stronger audience connections
12:59 Why planning leads to more sales (without the sleaze)
14:37 How to plan with ease—join the 90-Day Content Planning Session!
16:55 Final thoughts & how to connect

Links mentioned in this podcast

• 90 Day Content Planning Session
• Unlock your content creator archetype quiz
• The Content Effect
• A year’s worth of content ideas
  

If you enjoyed listening to this episode, then you’ll also love:

• Episode 136 - My favourite tools that streamline my content creation
• Episode 138 – 3 simple steps to map your content ecosystem

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Ready to work with me?

• Buy my book The Power of Content

• Join my membership The Content Effect

• Work with me 1:1 with The Content Accelerator

• Join my free Facebook Group The Content Project

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