Why people buy (and what that means for your content)

The Powerful Content Podcast

Have you ever found yourself thinking “Why isn’t my content converting?” In this episode of The Powerful Content Podcast, Mel Daniels dives into a question that can shift how you approach every single piece of content you create: Why do people actually buy?

She’ll walk you through the three core reasons you decide to hit that “buy now” button and more importantly, how those reasons apply to your content. She explores why connection, ideas, and belief play such a big role in the journey with you, and how you can use them to create content that not only feels aligned, but actually moves your business forward.

You’ll also hear about how these three reasons map beautifully to the client journey, plus, as always, there are some reflection questions to help you apply what you learn straight away.

This one’s part strategy, part mindset shift to help you feel more confident in the way you’re showing up.

Episode Breakdown

00:00 Why your content might not be converting
00:40 Welcome and what today’s episode will cover
02:01 The moment I realised why I bought something recently
04:39 Reason 1: Your people need to see themselves in you
07:37 Reason 2: Interesting ideas make people stop and pay attention
10:16 Reason 3: People buy when they believe you can help
12:10 How this ties into your client journey and content strategy
14:43 3 powerful reflection questions to explore
16:01 Final thoughts and ways to connect

Links mentioned in this podcast

The Content Effect

The Power of Content

Content Creator Archetype Quiz

If you enjoyed listening to this episode, then you’ll also love:

Episode 3 – Why sales funnels suck

Episode 170 - Selling through connection: Lessons from the retail floor

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