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How Can An Amazon Campaign Audit Help My Business? (Classic)

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Manage episode 467796321 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights ​​

0:00 - What to expect in this episode

2:52 - Small talk: Basking in the sunlight

4:24 - What MMA has to do with Amazon PPC

7:59 - Get to know Mina Elias & Trivium

10:47 - How do I walk through a campaign audit?

21:01 - What timeframes are most valuable in an audit?

27:39 - Most common problem in Amazon campaigns

39:24 - Rapid fire Q&A (All the things!)

52:30 - Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review!

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

  continue reading

361 episodes

Artwork
iconShare
 
Manage episode 467796321 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights ​​

0:00 - What to expect in this episode

2:52 - Small talk: Basking in the sunlight

4:24 - What MMA has to do with Amazon PPC

7:59 - Get to know Mina Elias & Trivium

10:47 - How do I walk through a campaign audit?

21:01 - What timeframes are most valuable in an audit?

27:39 - Most common problem in Amazon campaigns

39:24 - Rapid fire Q&A (All the things!)

52:30 - Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review!

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

  continue reading

361 episodes

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