Breaking Down the One Word Fueling This Week's Headlines

The PR Breakdown with Molly McPherson

In this episode, Molly McPherson takes you behind the scenes of crisis management, starting at SXSW. She reveals how this one single word came up in a week of speaking engagements. A word that can strip away layers of trust, ignite public outrage, and transform everyday moments into high-stakes dramas.

Listen to real-world examples that reveal this word—from the controversial campaign to save a beloved local beaver to the corporate shakeup at Target over shifting DEI commitments. Tune in for an incisive look at how one word is fueling headlines and reshaping public perception in today’s backlash-centric media landscape.

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Chapters

1. Breaking Down the One Word Fueling This Week's Headlines (00:00:00)

2. The External Crisis Trigger (00:00:05)

3. South by Southwest Adventures (00:05:25)

4. Betrayal in Politics (00:14:48)

5. Wally the Beaver: Activism in Action (00:21:01)

6. Target's DEI Dilemma (00:29:01)

7. Breaking the Betrayal Cycle (00:37:55)

8. Invitation to Join Substack (00:44:49)