Jeremy Zug | Private Pay, Insurance, or Hybrid? Decide For Your Private Practice | TPOT 381

The Practice of Therapy Podcast with Gordon Brewer

What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn’t have to compete?

In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials.

You’ll learn why Medicare Advantage's recent rate hike isn’t as rosy as it seems, how chargebacks can be your secret diagnostic tool, and when it’s time to DIY, outsource, or insource your billing. And perhaps most importantly, Jeremy challenges you to think bigger: to step into your role as CEO, shift your money mindset, and design a practice that serves both your clients and your bottom line.

If you're weighing your next move in practice management, this episode is your roadmap.

Resources Mentioned In This Episode

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Meet Jeremy Zug

Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management.

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