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382: Selling Something People Don’t Know They Need with Kathleen Egan

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Manage episode 473783995 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Sustainability in construction is no longer optional. It’s a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt.

However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption.

Kathleen Egan, CEO of Ecomedes, appeared on the Predictable Revenue Podcast to share insights on how businesses can turn this complexity into a competitive advantage. The takeaway? When industries drown in fragmented data, those who simplify the process gain a massive edge.

Highlights include: Saving People Time equals Saving People Money (08:13), Your Best Customers Might Be Who You Least Expect (09:21), Solving Your Own Issue Might Become a Source of Income (13:52), Where Early Customers Usually Come From (18:47), And more…

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

  continue reading

464 episodes

Artwork
iconShare
 
Manage episode 473783995 series 2742921
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Sustainability in construction is no longer optional. It’s a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt.

However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption.

Kathleen Egan, CEO of Ecomedes, appeared on the Predictable Revenue Podcast to share insights on how businesses can turn this complexity into a competitive advantage. The takeaway? When industries drown in fragmented data, those who simplify the process gain a massive edge.

Highlights include: Saving People Time equals Saving People Money (08:13), Your Best Customers Might Be Who You Least Expect (09:21), Solving Your Own Issue Might Become a Source of Income (13:52), Where Early Customers Usually Come From (18:47), And more…

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

  continue reading

464 episodes

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