Clinician, researcher, and gut-geek Dr. Michael Ruscio DC covers the ever-changing world of functional health science. From debunking trends to research deep dives to practical takeaways, Dr. Ruscio DC Radio is health science made digestible. These [podcasts] are educational and informational only and are not medical, chiropractic, psychological, or other professional advice of any kind. They do not create or constitute any professional relationship between us and you. Always consult your li ...
…
continue reading
Content provided by Supplement Industry Thought Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supplement Industry Thought Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to The PricePlow Podcast
Join Functional Medicine Practitioner and Holistic Nutritionist, Leanne Vogel as we seek answers on the fringes of the health space. Together we'll explore the principles of functional health to help you thrive in mind, body, and spirit. In each episode, we'll delve into the latest research, practical tips, and insightful interviews with experts in the field of functional medicine and holistic health.
…
continue reading
Diet Science is a fun 7 to 8 minute weekly program with insights and straight scoops on today's health and diet issues from Dee McCaffrey, CDC. Dee is an Organic Chemist who lost 100 pounds, nearly half her body weight, and has kept it off for 20 years by staying away from processed foods. She's the author of The Science of Skinny, released by Perseus June 2012, and The Science of Skinny Cookbook, which was released December 2014.
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Have you ever wondered if there’s a natural way to lower your high blood pressure, guard against Alzheimer’s, lose weight, and feel better? Well, as it turns out, there is. Michael Greger, M.D. FACLM, founder of NutritionFacts.org and New York Times best-selling author of How Not to Die, How Not to Diet, and the just-released How Not to Age, uncovers the best evidence-based nutrition that may add years to our life and life to our years.
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Being over 40 can make getting healthy and fit much harder. The 40+ Fitness Podcast is designed to address various health, fitness, and nutrition topics with you in mind. Your hosts, Allan Misner & Rachel Everett want to encourage, educate and entertain you as you travel on your health and fitness journey. Lose weight over 40. Get fit over 40.
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The Model Health Show is a fun, entertaining, and enlightening look at health and fitness. No subject is off limits here! World-renown author and nutritionist Shawn Stevenson breaks down complex health issues and makes them easy to understand and overcome. Whether it's weight loss, chronic fatigue, heart disease, diet, exercise, sex, hormones, sleep problems, or countless other health topics, the insights you get here will help you transform your health and live your best life ever.
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Throughout my training and practice as a physician I have come to one very disappointing conclusion: Western medicine isn’t helping people lead better lives. Now that I’ve realized this, I’ve become obsessed with understanding what makes us healthy or ill. I want to live the best life I can and I want to be able to share this knowledge with others so that they can do the same. This podcast is the result of my relentless search to understand the roots of chronic disease. I hope you’ll join me ...
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Get cutting-edge insights from world-class leaders in health, fitness, longevity, entrepreneurship, music and brain science. In-depth interviews with 400+ world-renowned experts including James Clear, Dr. Casey Means, Dr. Shawn Baker, Dr. Mark Hyman, Robb Wolf, Dr. Jack Kruse, Nir Eyal, Tony Horton, Dr. John Gray, Tim Ferriss, Lewis Howes, JP Sears, and many more. Originally launched in 2012 with the tongue-in-cheek title, The Fat-Burning Man Show, this podcast hit #1 in Health in 8 countrie ...
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#170: Michael Costello - GNC's Creatine-Using CEO is ONE OF US!
Manage episode 489125520 series 2401814
Content provided by Supplement Industry Thought Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supplement Industry Thought Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the 1990s to chemical engineer at Clorox to CEO of America’s most iconic supplement retailer represents one of the most authentic leadership stories we’ve encountered.
The GNC CEO Who Takes Creatine and Understands GLP-1
This episode, part of our ongoing four-part podcast series that began with Episode #169 featuring Jack Sehgal and Ben Benedict of Nutralabz, showcases how Michael’s consumer-first philosophy and science-driven approach are transforming GNC’s relationship with both franchisees and customers. From his early days buying “suspect” creatine when people thought it might be “steroids” to his current mission of refocusing GNC on consumer needs, Michael’s story demonstrates the power of authentic leadership rooted in genuine industry passion.
The conversation explores GNC’s unique franchise-corporate hybrid model, the strategic positioning around GLP-1 medications, and Michael’s vision for making GNC the trusted destination for personalized supplement guidance. His insights into ingredient trends, consumer education, and the critical importance of knowledgeable staff reveal why GNC remains essential in an increasingly crowded marketplace.
https://blog.priceplow.com/podcast/gnc-ceo-michael-costello-170
Video: GNC CEO Michael Costello Shares His Consumer-First Vision
https://www.youtube.com/watch?v=rU1j_OaTGJ4
Detailed Show Notes: Michael Costello’s Mission to Refocus GNC
- (0:00) – Introduction: Meeting GNC’s CEO at Global Conference
- (1:00) – GNC’s Unique Franchise-Corporate Hybrid Model
- (4:15) – Personal Journey: From Volleyball Courts to Corporate Leadership
- (8:00) – Professional Evolution: From Clorox to GNC
- (10:15) – The GNC Turnaround Strategy: Refocusing on Consumers
- (12:00) – The Power of Personalized Guidance vs. Big Box Retail
- (13:45) – Strategic Positioning Around GLP-1 Medications
- (16:45) – Ingredient Trends and Science-Based Decision Making
- (18:15) – Daily Routine and Leadership Philosophy
- (19:45) – Healing the Corporate-Franchise Relationship
- (21:30) – The Global Convention Philosophy
- (22:00) – Future Vision and Call to Action: Give GNC Another Chance
Where to Follow Michael Costello and GNC
Thank you to Michael for sharing his remarkable journey and vision for GNC’s future. His combination of personal supplement ex…
171 episodes
Share
Manage episode 489125520 series 2401814
Content provided by Supplement Industry Thought Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supplement Industry Thought Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the 1990s to chemical engineer at Clorox to CEO of America’s most iconic supplement retailer represents one of the most authentic leadership stories we’ve encountered.
The GNC CEO Who Takes Creatine and Understands GLP-1
This episode, part of our ongoing four-part podcast series that began with Episode #169 featuring Jack Sehgal and Ben Benedict of Nutralabz, showcases how Michael’s consumer-first philosophy and science-driven approach are transforming GNC’s relationship with both franchisees and customers. From his early days buying “suspect” creatine when people thought it might be “steroids” to his current mission of refocusing GNC on consumer needs, Michael’s story demonstrates the power of authentic leadership rooted in genuine industry passion.
The conversation explores GNC’s unique franchise-corporate hybrid model, the strategic positioning around GLP-1 medications, and Michael’s vision for making GNC the trusted destination for personalized supplement guidance. His insights into ingredient trends, consumer education, and the critical importance of knowledgeable staff reveal why GNC remains essential in an increasingly crowded marketplace.
https://blog.priceplow.com/podcast/gnc-ceo-michael-costello-170
Video: GNC CEO Michael Costello Shares His Consumer-First Vision
https://www.youtube.com/watch?v=rU1j_OaTGJ4
Detailed Show Notes: Michael Costello’s Mission to Refocus GNC
- (0:00) – Introduction: Meeting GNC’s CEO at Global Conference
- (1:00) – GNC’s Unique Franchise-Corporate Hybrid Model
- (4:15) – Personal Journey: From Volleyball Courts to Corporate Leadership
- (8:00) – Professional Evolution: From Clorox to GNC
- (10:15) – The GNC Turnaround Strategy: Refocusing on Consumers
- (12:00) – The Power of Personalized Guidance vs. Big Box Retail
- (13:45) – Strategic Positioning Around GLP-1 Medications
- (16:45) – Ingredient Trends and Science-Based Decision Making
- (18:15) – Daily Routine and Leadership Philosophy
- (19:45) – Healing the Corporate-Franchise Relationship
- (21:30) – The Global Convention Philosophy
- (22:00) – Future Vision and Call to Action: Give GNC Another Chance
Where to Follow Michael Costello and GNC
Thank you to Michael for sharing his remarkable journey and vision for GNC’s future. His combination of personal supplement ex…
171 episodes
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Similar to The PricePlow Podcast
Clinician, researcher, and gut-geek Dr. Michael Ruscio DC covers the ever-changing world of functional health science. From debunking trends to research deep dives to practical takeaways, Dr. Ruscio DC Radio is health science made digestible. These [podcasts] are educational and informational only and are not medical, chiropractic, psychological, or other professional advice of any kind. They do not create or constitute any professional relationship between us and you. Always consult your li ...
…
continue reading
Join Functional Medicine Practitioner and Holistic Nutritionist, Leanne Vogel as we seek answers on the fringes of the health space. Together we'll explore the principles of functional health to help you thrive in mind, body, and spirit. In each episode, we'll delve into the latest research, practical tips, and insightful interviews with experts in the field of functional medicine and holistic health.
…
continue reading
Diet Science is a fun 7 to 8 minute weekly program with insights and straight scoops on today's health and diet issues from Dee McCaffrey, CDC. Dee is an Organic Chemist who lost 100 pounds, nearly half her body weight, and has kept it off for 20 years by staying away from processed foods. She's the author of The Science of Skinny, released by Perseus June 2012, and The Science of Skinny Cookbook, which was released December 2014.
…
continue reading
Have you ever wondered if there’s a natural way to lower your high blood pressure, guard against Alzheimer’s, lose weight, and feel better? Well, as it turns out, there is. Michael Greger, M.D. FACLM, founder of NutritionFacts.org and New York Times best-selling author of How Not to Die, How Not to Diet, and the just-released How Not to Age, uncovers the best evidence-based nutrition that may add years to our life and life to our years.
…
continue reading
The Weston A. Price Foundation's Wise Traditions podcast is for those who seek optimal health based on traditional wisdom. We believe that vibrant health cannot be cultivated in a lab, engineered through modern technology or found through “improving” nature. On the contrary, “life in all its fullness is mother nature obeyed,” as Dr. Weston Price put it. We can learn from healthy societies of the past how to live healthier lives now. The Foundation's podcast is an invitation to follow traditi ...
…
continue reading
Being over 40 can make getting healthy and fit much harder. The 40+ Fitness Podcast is designed to address various health, fitness, and nutrition topics with you in mind. Your hosts, Allan Misner & Rachel Everett want to encourage, educate and entertain you as you travel on your health and fitness journey. Lose weight over 40. Get fit over 40.
…
continue reading
The Model Health Show is a fun, entertaining, and enlightening look at health and fitness. No subject is off limits here! World-renown author and nutritionist Shawn Stevenson breaks down complex health issues and makes them easy to understand and overcome. Whether it's weight loss, chronic fatigue, heart disease, diet, exercise, sex, hormones, sleep problems, or countless other health topics, the insights you get here will help you transform your health and live your best life ever.
…
continue reading
Throughout my training and practice as a physician I have come to one very disappointing conclusion: Western medicine isn’t helping people lead better lives. Now that I’ve realized this, I’ve become obsessed with understanding what makes us healthy or ill. I want to live the best life I can and I want to be able to share this knowledge with others so that they can do the same. This podcast is the result of my relentless search to understand the roots of chronic disease. I hope you’ll join me ...
…
continue reading
Get cutting-edge insights from world-class leaders in health, fitness, longevity, entrepreneurship, music and brain science. In-depth interviews with 400+ world-renowned experts including James Clear, Dr. Casey Means, Dr. Shawn Baker, Dr. Mark Hyman, Robb Wolf, Dr. Jack Kruse, Nir Eyal, Tony Horton, Dr. John Gray, Tim Ferriss, Lewis Howes, JP Sears, and many more. Originally launched in 2012 with the tongue-in-cheek title, The Fat-Burning Man Show, this podcast hit #1 in Health in 8 countrie ...
…
continue reading
Welcome to The Dr. Hyman Show, the groundbreaking podcast redefining health in America and empowering you to take ownership of your health. Hosted by Dr. Mark Hyman—this show tackles the most pressing issues of our time: chronic disease, mental health, food policy and controversy, prevention and recovery, and longevity. In an era where our food system fuels disease and outdated healthcare models fail to address root causes, Dr. Hyman delivers evidence-based insights and expert interviews to ...
…
continue reading
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