Adding an online digital membership, course, or program to your handmade business model with James Wedmore

The Product Biz Podcast by Monica Little Coaching

What if your handmade or product-based business could become the foundation for a thriving digital empire? In this special bonus episode of how product business owners can create another revenue stream with digital products like memberships, courses, or coaching programs, we sit down with James Wedmore—creator of Business by Design—to explore how physical product sellers are expanding their businesses and their impact through digital offers.
James shares how the online education market is booming, why digital products are one of the most profitable AND scalable models available, and what handmade business owners already have that makes them ideal for this shift. You’ll hear real-life examples of business owners who’ve gone from selling earrings, Etsy printables, and artwork to teaching, coaching, and transforming lives online. This episode breaks down the essential systems, mindset shifts, and business foundations needed to get started—even without a large audience. All that matters is that you have a VISION to impact more people in a bigger way from what you've learned and experienced yourself... and if that's you, then take a listen to this episode.
Whether you’re just beginning to imagine a digital offer or you're ready to add another revenue stream to your business, this conversation will give you both practical strategy and inspiration to take action.
In this episode, you'll learn:
- Why digital products are a smart next step for handmade & product-based business owners
- The explosive growth of the online education industry and how to tap into it
- How to turn your existing expertise into a sellable AND scalable digital offer
- What makes a digital product scalable and more profitable than physical products
- The five essential components of a successful digital business model
- How to build a personal brand that drives long-term sales and impact
- The “Monetize Before You Make It” strategy for testing your ideas
- Why clarity, simplicity, and systems are more powerful than hustle
- Common fears and mindset blocks that stop people from starting—and how to move past them
- Real success stories: from bartending courses to printable memberships to healing programs
- Why it's important to build a business machine that runs without burning you out
James Wedmore is an entrepreneur and educator who has spent nearly two decades helping business owners transform their expertise into scalable, impactful digital products. From launching his first bartending course in 2007 to now running a company that has generated over $100 million in online sales, James is the founder of Business by Design, a comprehensive coaching and training program for digital product creators. Through his work, he’s helped thousands of course creators, coaches, and membership owners turn their knowledge into thriving businesses—all while emphasizing clarity, systems, and sustainable growth.

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Follow James on Instagram @jameswedmore

Listen to the Mind Your Business podcast by James Wedmore

Learn more about Business By Design and enroll today to get my exclusive Authority Bootcamp bonuses HERE