How Nancy got her DIY Watercolor Paint Set into Anthropologie

The Product Biz Podcast by Monica Little Coaching

Are you dreaming of seeing your handmade products on the shelves of your favorite store one day? If yes…. Then this episode is going to light that fire even more.
In this episode, I sit down with Nancy, owner of a small business called Brighter Day Pigments, who shares how she turned her lifelong love for art into a thriving handmade watercolor business—and how that journey led her to land a dream collaboration with Anthropologie. Yup, you heard that right! And the best part is… Anthropologie found her and reached out to her… from being found on Etsy.
From mixing her own pigment-rich paints to growing a loyal customer base and navigating the challenging larger retailer wholesale process, Nancy’s story is a reminder of what’s possible when you follow your creativity, trust the path, do the work, and never give up.
Whether you’re selling on Etsy, growing your own website, or wondering how to take your small business into massive retail spaces, this conversation is packed with inspiration, real-life strategy, and proof that your business CAN open big doors.
By the end of this episode, you’ll learn:

• The exact story of how Anthropologie found her products and reached out to her…. From ETSY
• What it really takes to land a wholesale deal with a major retailer
• The behind-the-scenes challenges of working with big retail (including packaging, pricing, and returns!)
• Tips for persistence, negotiation, and pitching your handmade products
• How Nancy balances handmade production with scaling for wholesale

LINKS MENTIONED IN TODAY'S EPISODE
Follow Nancy @brighterdaypigments
Find Nancy's products at ANTHROPOLOGIE!
Enroll in Etsy Algorithm Secrets
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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