Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge
Manage episode 352725941 series 2693311
Content provided by Holly Hester-Reilly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Holly Hester-Reilly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.
In this episode of the Product Science Podcast, we cover Dan’s SVCS model for working through pricing and packaging, how to figure out what different customers value, and how to use the 3 common pricing orientations.
Read the show notes to learn more: www.h2rproductscience.com/post/the-dan-balcauski-hypothesis-the-most-important-part-of-product-pricing-is-who-and-how-you-charge
123 episodes
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Manage episode 352725941 series 2693311
Content provided by Holly Hester-Reilly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Holly Hester-Reilly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.
In this episode of the Product Science Podcast, we cover Dan’s SVCS model for working through pricing and packaging, how to figure out what different customers value, and how to use the 3 common pricing orientations.
Read the show notes to learn more: www.h2rproductscience.com/post/the-dan-balcauski-hypothesis-the-most-important-part-of-product-pricing-is-who-and-how-you-charge
123 episodes
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Similar to The Product Science Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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continue reading
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…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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