How to Become the Best Digital Marketer with 2 Essential Frameworks

The Proffitt Podcast

Send Krystal a Text Message.

Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder.
Two powerful frameworks can shift your business strategy: the Business Model Canvas and the Customer Journey Map. The Business Model Canvas outlines nine essential components that define your business, including customer segments, value proposition, channels, and cost structure. In contrast, the Customer Journey Map tracks the evolution of your customers from the first awareness of your brand to becoming loyal advocates, covering stages like consideration, purchase, retention, and referral.
Implementing these frameworks can provide clarity and strategic direction, allowing you to replace guesswork with intentional planning. I’ve created a free downloadable guide to help you utilize these tools effectively. By mapping your model and outlining your customer journey, you can align your content strategy with your business goals, leading to smarter operation and a sustainable business model that benefits you and your customers.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Chapters

1. Introduction to Business Clarity (00:00:00)

2. Breaking Down the Business Model Canvas (00:02:10)

3. Key Canvas Components: Resources & Activities (00:10:36)

4. Revenue Streams & Cost Structure (00:19:28)

5. Customer Journey Mapping Explained (00:22:05)

6. Implementing Both Tools Successfully (00:30:16)

7. Taking Action & Final Thoughts (00:38:06)