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The Real Work Behind an Iconic Brand: Lori Harder on Glōci, Growth & Going All In
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Welcome to the very first episode The Prosperity Playground! I’m delighted to invite my first guest, Lori Harder to the show! Lori Harder is a serial entrepreneur, bestselling author, and host of the top-rated podcast Earn Your Happy. She’s built three seven-figure businesses and is now the Founder and CEO of glōci, a wellness brand disrupting the hydration space. As a bestselling author and transformational speaker, she’s coached thousands through her events, courses, and memberships. Alongside her husband, Chris Harder, she runs high-level masterminds for entrepreneurs. In this powerful kickoff episode, Lori shares the real story behind launching glōci, raising $2M from 54 female investors, and navigating a major brand pivot with integrity and alignment. This is the real work behind a brand that’s built to last.
We explore:
•The power of pivoting and what really led to the evolution from Lite Pink to glōci
• How Lori raised $2M as a first-time product founder without a roadmap
• The personal identity work required to hold visibility, wealth, and leadership
• What’s working right now for product-based brand growth and UGC strategy
• Why entrepreneurial girlfriends are not a luxury—they’re the business plan
This conversation will activate your next level of leadership, embodiment, and expansion. Stay tuned for more high-level conversations every Tuesday where strategy meets soul and abundance becomes inevitable. It would mean the world to me if you could subscribe, rate, review and share this episode so we can reach more souls just like you! Share your takeaways on Instagram and tag me at @_annalozano I would love to know!
Connect with Lori:
Website: https://getgloci.com
https://loriharder.com
Instagram: @loriharder
Podcast: Earn Your Happy
Sponsor: gutpersonal.com ‘Prosperity’ for 10% off!
https://www.gutpersonal.com/PROSPERITY
Gut Personal: Go to gutpersonal.com, take the quiz or grab a gut test, and use my code Prosperity to get 10% off. Trust your gut - literally. It’s your most powerful business partner.
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