Ep807 | Why You Must Charge What You're Worth In Your Cash-Based Clinic

The P.T. Entrepreneur Podcast

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic’s growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It’s not just about what’s fair—it’s about what actually works for your business and your patients.

This isn’t theory. It’s a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you’re truly worth.

🔑 Key Takeaways:

✔️ Perceived Value Drives Decisions – Patients assume higher price = higher quality. That $500/hr lawyer vs. $100/hr? Same thing happens in PT. If you’re great, charge like it.

✔️ Underpricing Hurts You – Charging $100/session makes you look mediocre, even if you’re world-class. Worse, it kills your profit margin.

✔️ Revenue Per Provider = Leverage – Clinics should aim for $200+/hour. It unlocks the ability to pay more, hire better, and reduce overhead chaos.

✔️ Fewer Staff, More Profit – 3 highly paid, high-performing PTs can produce the same (or more) revenue than 6 underpriced ones—with less stress and better culture.

✔️ Low Pricing Blocks Scale – Want to step back or sell your practice one day? You’ll need margin to hire mid-level leaders. That starts with pricing.

✔️ You Control This – Unlike insurance-based clinics, you can raise prices tomorrow. Most clinicians undervalue themselves—and it shows. Change that, and the rest follows.

🧠 Pro Tip:

"You’re not just selling sessions—you’re giving people their life back. Price accordingly."

🔥 Ready to Raise Your Rates and Grow with Confidence?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com ✅ Book a free advisor call—get personalized help pricing your services ✅ Check out our book for real-world strategies from top-performing clinics

🚀 Want help selling your value? Try Clare AI free → MeetClaire.ai