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Ep. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony Caccioppoli
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In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table.
Anthony discusses the future of measurement attribution, emphasizing the need for publishers to shift towards building solid identity foundations and considering solutions like data clean rooms to navigate away from traditional cookie-based tracking. He sheds light on the technologies and strategies that publishers should be pursuing, such as identity graphs, data enrichment with first-party data, and exploring alternative identifiers for user addressability.
The episode covers key strategies for publishers, as well as the tools and partnerships that will become paramount in adjusting to a post-cookie era. It serves as a thought-provoking session for industry professionals looking to stay ahead of the curve in digital marketing.
❇️ Key Topics with Timestamps
00:00 - Navigating the Cookie Apocalypse: Insights from Publishing Industry Leaders.
05:05 - Monetizing Beyond the Web: Navigating the Shifting Landscape of Audience Engagement.
09:14 - Improving User Experience through Data Collection.
10:51 - Adapting to Shorter Attention Spans.
13:53 - Exploring Measurement Attribution for User Engagement.
16:37 - Building a Future-Proof Identity Foundation for Publishers.
20:14 - Enrichment and Addressability via Identity.
24:08 - Advising Brands on Future Strategies.
27:39 - Navigating Revenue Impact and Testing Strategies Amidst Cookie Deprecation.
29:54 - Surviving the Cookieless Future: Building Foundations and Testing Strategies.
Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.
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