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Features Don't Sell, But Pain Does
Manage episode 489432186 series 29992
Content provided by Jon Loomer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Loomer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
628 episodes
Share
Manage episode 489432186 series 29992
Content provided by Jon Loomer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Loomer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
628 episodes
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