The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Truth About Meta's Click Attribution
MP3•Episode home
Manage episode 473425282 series 2391845
Content provided by Jon Loomer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Loomer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.
620 episodes
MP3•Episode home
Manage episode 473425282 series 2391845
Content provided by Jon Loomer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Loomer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.
620 episodes
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