Guest: How to prove the value of PR

The Public Relations Podcast

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1M ago 14:59

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Every PR pro knows the struggle—proving ROI.

You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment.

I talk to Liz Riley from NextPR, who says they have the answer.

We break down:
📊 The real way to track PR-driven traffic and leads (beyond vanity metrics)
🎙️ Why podcasts might be a goldmine for credibility and client conversion
📣 The mistake PR pros make when shifting between social media platforms
💰 What investors actually want to see from PR reports

Would this prove ROI to your boss or client, or are there other ways?

Listen and decide for yourself.

🎧 Timestamps:
0:00 – The PR ROI debate: Why it still matters
5:42 – The Google Analytics trick that proves PR value
14:10 – Do podcasts actually drive leads?
21:30 – Why leaving a platform without notice kills credibility
27:45 – The future of ROI measurement: What’s missing?

GUEST

Liz Reilly - www.nextpr.com
LOCATION: Denver, Colorado
Web: nextpr.com
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