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Alexa Nazzaro - Launch Like a Pro: Customized Marketing Strategies for Fiction, Nonfiction, and Children's Books
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Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also working on her own fiction writing.
In this episode:
- What makes an effective book launch strategy
- The importance of marketing preparation before publication
- Creating a "street team" of early supporters
- Obtaining advanced reviews through various channels
- Optimizing your Amazon presence with proper categories and keywords
- Running successful Amazon bestseller campaigns
- Leveraging author networks and newsletter swaps
- Post-launch review generation strategies
- The benefits of staggered launches for different formats
- Special marketing considerations for children's books
- Full-service publishing support options
Resources mentioned:
- NetGalley: https://www.netgalley.com/
- Kirkus and Forward Reviews: http://www.kirkusreviews.com/
- Independent Book Publishers Association: https://www.ibpa-online.org/
- Story Origin: https://storyoriginapp.com/
- Podmatch: https://podmatch.com/
Book Recommendations:
- "Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- "Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- "The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- "The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
Connect with Alexa Nazzaro:
- Axel Author Group Website: https://aaxelauthorgroup.com/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
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