Aryn Van Dyke - LinkedIn for Authors: Unexpected Strategies to Grow Your Readership

The Publishing Performance Show

Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.

In this episode:

• Why LinkedIn is valuable for authors, especially nonfiction writers
• How fiction authors can also leverage LinkedIn effectively
• Creating a strategy to connect with niche audiences
• Optimizing your LinkedIn profile to showcase your book
• Content formats that drive engagement and visibility
• Networking techniques for building valuable connections
• Tools and resources to streamline your LinkedIn marketing
• Common mistakes authors make on the platform
• Working with a LinkedIn marketing specialist

Resources mentioned:

• LinkedIn content creators to follow: Kate LaDawn and Holly Krashaw
• Later: https://later.com/
• Loomly: https://www.loomly.com/
• Buffer: https://buffer.com/
• LinkedIn's native scheduler: https://www.linkedin.com/help/linkedin/answer/a1347212
• Author Nation conference

Book Recommendations:

• "Own Your Influence" by Shereen Simon: https://www.barnesandnoble.com/w/own-your-influence-sherenne-simon/1146338027

Connect with Aryn Van Dyke:

• Website: https://www.bookrockstar.com/
• LinkedIn: https://www.linkedin.com/in/aryn-van-dyke

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Chapters

1. Introduction to Aryn Van Dyke and Book Rockstar (00:00:00)

2. Reflections on Author Nation conference (00:00:20)

3. Why LinkedIn is important for authors (00:01:14)

4. LinkedIn's value for both nonfiction and fiction authors (00:02:50)

5. How LinkedIn helps authors connect with niche audiences (00:04:03)

6. Optimizing your LinkedIn profile to showcase your book (00:06:50)

7. Creating effective content for your LinkedIn audience (00:10:27)

8. Networking strategies on LinkedIn (00:13:22)

9. Building professional relationships through comments (00:15:56)

10. Tools and resources to organize your LinkedIn strategy (00:18:04)

11. Common mistakes authors make on LinkedIn (00:20:52)

12. What it's like working with Aryn on LinkedIn marketing (00:23:03)

13. How to connect with Aryn and Book Rockstar (00:24:44)

14. ook recommendation: "Own Your Influence" by Sherenne Simon (00:26:04)