Chris Benetti - The Book Funnel System That Generated 10X ROI in 6 Months

The Publishing Performance Show

Chris Benetti is the founder of Smart Author Media and a book funnel marketing expert who has sold over 55,000 books for his clients. Specializing in self-liquidating book funnels and Facebook advertising, Chris helps authors turn their books into profitable lead generation tools that feed into higher-ticket offers and services. His agency focuses exclusively on the Meta suite (Facebook and Instagram) and has generated over $750,000 in revenue for clients while spending $250,000 on ads. Chris's systematic approach combines detailed funnel strategy, conversion rate optimization, and creative testing to help authors build sustainable book-based businesses rather than just selling individual books.

In this episode:

• Understanding self-liquidating book funnels and how they pay for themselves
• Why books rarely make profit on their own and need strategic backend offers
• Building effective book sales pages with headlines, social proof, and bonuses
• Order bump strategies that convert 40-50% of book buyers
• Two-step order forms for lead capture and remarketing opportunities
• Upsell sequences that solve problems created by the book content
• Facebook advertising strategies focused on creative testing over targeting
• The ASCET framework for systematic ad testing and optimization
• Case study: Nigel Moore's 10X ROI with free book funnel strategy
• Why books should serve business purposes, not just generate book sales
• Conversion rate benchmarks and key metrics for funnel optimization
• The importance of having backup offers and multiple ad creatives ready

Resources mentioned:

• Smart Author Media free resource page: https://smartauthormedia.com/resources
• Meta advertising suite
• Two-step order form systems
• ChatGPT: https://openai.com/index/chatgpt/
• GoHighLevel: https://www.gohighlevel.com/
• Kartra: https://kartra.com/
• Kajabi: https://kajabi.com/
• ClickFunnels: https://www.clickfunnels.com/
• Book funnel templates
• Ad copy swipe files

Book Recommendations:

• Strategic business and systems books
• System distillation books

Connect with Chris Benetti:

• Website: https://smartauthormedia.com/
• Facebook: https://www.facebook.com/itsbenetti/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.c

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Chapters

1. Chris Benetti - The Book Funnel System That Generated 10X ROI in 6 Months (00:00:00)

2. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:11:17)

3. (Cont.) Chris Benetti - The Book Funnel System That Generated 10X ROI in 6 Months (00:12:03)