Emily Crookston of Pocket PhD - The Business Case for Your Book: Strategic Publishing for Thought Leaders

The Publishing Performance Show

Emily Crookston is the owner and "decider of all things" at Pocket PhD, where she specializes in ghostwriting and developmental editing for business books. With a PhD in philosophy and background as a professor, Emily transitioned to content writing, starting with blog posts before moving to longer formats like business books. Her focus is helping thought leaders and business owners create books that serve as effective tools for lead generation, authority building, and speaking opportunities. Emily recently published her own book, "Unwritten: The Thought Leaders Guide to Not Overthinking Your Business Book," which guides business owners through the process of writing and publishing their books without getting stuck in overthinking.

In this episode:

• Building a compelling business case for writing a book
• Finding your unique point of view among similar books
• Maintaining author authenticity when working with a ghostwriter
• Using AI effectively as a brainstorming partner
• Avoiding common overthinking traps in book writing
• Setting realistic word count goals for busy entrepreneurs
• Self-publishing advantages for business books
• Creating reader-centric content even in business memoirs
• Positioning your book strategically in the marketplace
• Finding time to write while running a business

Resources mentioned:

• Unwritten: The Thought Leaders Guide to Not Overthinking Your Business Book - https://www.amazon.com/dp/B0D94YDCP5?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• Website - https://www.thepocketphd.com/
• AI tools for book brainstorming and outlining
• Standard operating procedures (SOPs) as book content foundation

Book Recommendations:

• "Better Than Before" by Gretchen Rubin - https://www.amazon.com/dp/0385348630?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_t

Connect with Emily Crookston:

• LinkedIn - https://www.linkedin.com/in/emilycrookston
• Website - https://www.thepocketphd.com/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
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