John DeMato - The Book Boudoir: Professional Photography that Sells More Books

The Publishing Performance Show

John DeMato is a visual storytelling expert and professional photographer who specializes in creating compelling visual content for entrepreneurs, authors, speakers, and consultants. After transitioning from a career as a television field producer, John found his niche in branding photography, which eventually led him to develop Book Boudoir - a specialized service creating high-quality, strategic photographs of books for marketing purposes. With his background in visual storytelling, John helps authors elevate their brand presence through professional imagery that showcases not just their book covers, but the valuable content inside.

In this episode:

• John's journey from TV production to specialized photography
• The origin story behind Book Boudoir
• Creating strategic visual assets for book marketing
• Photographing book interiors to showcase valuable content
• Using professional book photography for Amazon A+ content
• How authors use book photos in presentations and marketing materials
• The importance of visual storytelling in building authority
• Strategic approaches to professional photography
• Tips for authors on budget-friendly photography options
• The Book Boudoir process from consultation to final portfolio

Resources mentioned:

• DeMato Productions: https://www.johndemato.com/
• Book Boudoir photography service: https://www.johndemato.com/book-photos
• Amazon A+ content for book listings: https://sell.amazon.com/tools/a-content

Connect with John DeMato:

• Website: https://www.johndemato.com/
• Blog: https://www.johndemato.com/blog
• Facebook: https://www.facebook.com/DeMatoProductions/
• Linkedin: https://www.linkedin.com/in/johndemato
• Instagram: http://instagram.com/dematophoto

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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Chapters

1. Introduction to John DeMato (00:00:00)

2. John's background and journey to professional photography (00:00:35)

3. Moving from dating profiles to branding photography (00:02:13)

4. Origin story of Book Boudoir (00:02:56)

5. Purpose of Book Boudoir photography service (00:04:19)

6. The strategy behind "sexy" book photos (00:05:37)

7. Using book photos for Amazon A+ content (00:07:28)

8. Photography approach for different types of books (00:08:52)

9. Client success stories and marketing applications (00:10:25)

10. Visual storytelling principles applied to book photography (00:12:23)

11. How photos build authority and trust (00:14:12)

12. The perception difference between amateur and professional photos (00:16:36)

13. Budget-friendly photography tips for new authors (00:18:02)

14. The Book Boudoir process from consultation to delivery (00:20:56)

15. Final thoughts on book photography importance (00:23:39)

16. How to connect with John DeMato (00:24:02)