Mike Capuzzi - The Magic of Short Books: Turning Expertise into Effective Marketing

The Publishing Performance Show

Mike Capuzzi is the founder of Byte Size Books and creator of the "shook" concept – short, helpful books designed as powerful marketing tools for business owners. With almost 30 years in the marketing industry, Mike has developed a specialized approach to help entrepreneurs, professionals, and local business owners establish authority and generate leads through concise, impactful books typically around 100 pages in length.

In this episode:

• The concept and benefits of "shooks" (short helpful books)
• Why shorter books are often more effective than 300-page tomes
• How local businesses can use books as marketing tools
• The power of books to establish expertise and authority
• Strategic distribution methods for maximum impact
• Success stories from Mike's clients
• How even local businesses can benefit from Amazon presence
• The process of creating a shook with Mike's guidance

Resources mentioned:

• The Magic of Short Books (Mike's foundational shook)
• Byte Size Books publishing services
• MikeCapuzzi.com/magic (Free resources for listeners)

Book Recommendations:

• More Beautiful Than Before: How Suffering Transforms Us by Steve Leder

Connect with Mike Capuzzi:

• Website: https://mikecapuzzi.com/
• Website: https://bitesizedbooks.com/
• Get your 3 Free Shooks from Mike: https://mikecapuzzi.com/magic/
• Facebook: https://www.facebook.com/michaelmcapuzzi
• Linkedin: http://www.linkedin.com/in/mikecapuzzihelps

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Teddy’s Website: https://teddyagsmith.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance

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Chapters

1. Introduction to Mike Capuzzi (00:00:00)

2. The Concept of Shooks (Short Helpful Books) (00:00:43)

3. Books as Lead Generation Tools (00:02:16)

4. Books as Business Cards on Steroids (00:03:31)

5. Why Shorter Books Are More Effective (00:05:20)

6. The Problem with Traditional Business Books (00:07:20)

7. Types of Businesses That Benefit from Shooks (00:08:50)

8. Examples of Different Shook Formats (00:10:44)

9. The Writing Process for Creating a Shook (00:12:27)

10. The Advantage of Multiple Focused Books (00:14:35)

11. Distribution Strategies for Shooks (00:16:04)

12. Getting Started with Creating a Shook (00:18:11)

13. Marketing Funnels for Books (00:19:32)

14. Leveraging Other Businesses for Distribution (00:21:59)

15. The Importance of Marketing After Publication (00:24:02)

16. Success Stories from Mike's Clients (00:24:43)

17. Local Businesses Using Amazon (00:28:49)

18. Mike's Book Recommendation (00:31:43)