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How to Make Your Publishing Paywall Successful, With Pete Ericson
Manage episode 483798832 series 3638250
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In this episode of the PublishPress Podcast, we interview Pete Ericson, the founder of Leaky Paywall.
He has many years of experience building paywalls for publishers. Pete says that publishers are still nervous about paywalls, but increasingly see how valuable they can be. We talk a lot about the importance of newsletters in building audience engagement. Once you have the customer's email address, then you can start building a real relationship with them.
The conversation also delves into the impact of AI on content management, innovative subscription models, and the future of advertising in publishing.
Find out more: https://leakypaywall.com
Timestamps:
00:00 Introduction to Leaky Paywall
02:57 The Philosophy Behind Paywalls
05:52 Changing Attitudes Towards Paywalls
08:50 Building Audience and Email Lists
11:52 The Role of Newsletters in Publishing
14:43 Frequency and Strategy of Newsletters
17:43 Navigating AI and Content Discovery
20:48 The Future of Paywalls and Content Monetization
24:26 Leveraging AI for Archiving and Real Estate Insights
26:47 The Value of Digitizing Archives
30:24 Challenges in Content Digitization
32:06 Niche Magazines Thriving Online
34:10 Monetizing Historical Archives
35:36 The Evolution of Advertising Strategies
38:59 The Future of Subscription Models
45:10 Innovative Paywall Strategies
46:24 Spotlight on Effective Local News Models
Topics covered in this episode:
- Leaky Paywall allows publishers to engage audiences by leaking content.
- Publishers often feel nervous about implementing paywalls due to customer relationship concerns.
- The philosophy of one free article followed by registration is effective for audience growth.
- AI can help publishers manage and monetize their content more effectively.
- Newsletters are crucial for driving traffic and building subscriber lists.
- Frequency of newsletters correlates with subscriber conversion rates.
- Archives of old content can be valuable for driving traffic and subscriptions.
- Publishers should leverage AI to enhance their content management strategies.
- Digital advertising is evolving towards sponsorships and direct sales.
- Niche publications are finding success by focusing on targeted audiences.
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