Find full show notes and links at: https://gocamp.pro/the-pudding/excel-doesnt-have-to-be-scary

Harnessing Data for Camp Success with Lee Biear

Hosts Dr. Mandi Baker and Travis Allison engage with Lee Biear, Business Development Director at Camptivities, to explore the transformative power of data in camp management. Lee shares her journey from public health research to camp data analysis, including stories of success in enhancing program quality, diversity, and staff retention rather than just focusing on the bottom line. Highlights the role of storytelling in marketing, how to build good data collection in your organization, and why you should pester your camp registration software company to offer you an API. This episode is a mini-masterclass in leveraging data for operational success and community building in camps.

Episode Guide

00:41 Meet the Hosts and Guest Introduction
02:14 Lee's Journey into Camp Data
05:41 Marketing Strategies for Camps
12:25 Importance of Storytelling in Camp Marketing
18:13 Are You Really Showing How Safe Your Camp is?
23:26 Diving into Megadata
26:41 Case Study of Value over Revenue
34:41 The Basics of Good Camp Data
40:02 Data Collection: Not Just for Nerds Like Us!
47:54 What Should be Studied Next?
49:01 Who Else Should We be Hanging Out With?

Your Hosts

Dr. Mandi Baker, Researcher - Summer Camp, Outdoor Recreation, Sociology and Hospitality/Tourism - [email protected]
Travis Allison, Summer Camp Consultant - Go Camp Pro - [email protected]
Lee Biear - Director of Business Development, Camptivities - [email protected]

Thanks to our sponsors!

The American Camp Association - Illinois

The American Camp Association of Illinois is made up of nearly 289,000 members, volunteers, campers, families, and professionals who believe in the power of camp. We work to disrupt the effects of poverty by providing fundamental services for children and families, and learning opportunities for camp professionals. Learn more about ACA Illinois by visiting acail.org.

Camptivities

You know the impact you want camp to make in a child’s life. But figuring out the day-to-day details can be overwhelming. Let Camptivities help you make that impact by streamlining the creation of your camp activity schedules. Schedule a demo at camptivities.com.