Ryan Derousseau: The Quiet Skill That Builds Stronger Client Relationships

The Purpose Focused Advisor

#Business #Self-Improvement #Rob Brown #Entrepreneur #Podcasting Education #Phil Calandra

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 30:28

MP3•Episode home

Key Takeaways:

Lessons from Journalism (20:09) – Discover how Ryan’s past as a journalist sharpened his ability to ask deeper questions and truly hear what clients are saying.
The Strategic Pause (24:28) – Silence isn’t awkward, it’s powerful. Ryan shows how waiting just a little longer often uncovers the most honest, meaningful client insights.
Trust the Journey (26:09) – For new advisors, Ryan offers hard-won wisdom: growth takes time, and the best results come from consistent, purpose-driven effort.
Niche with Intention (09:46) – Ryan reveals how focusing on therapists helped him refine his message, connect more deeply, and serve self-employed professionals with greater impact.

Ryan Derousseau: "When advisors lead with curiosity and just sit in the discomfort a little longer, that’s where the real trust is built and that’s when the real work begins."

Rob Brown: "It’s not just about the numbers you uncover, it’s about the life you help your clients live because of the planning you guide them through."

About Ryan Derousseau: Ryan Derousseau, CFP®, enables employees, the self-employed, therapists, and career changers to thrive financially so they can focus on what matters most. A former financial writer for Fortune, Money, and Forbes, Ryan blends deep industry insight with a practical, goal-first approach. He helps clients align their business and finances with their values, building stronger practices, better balance, and long-term wealth.

Connect with Ryan Derousseau:

Website: http://www.thinkingcapfinancial.com/ & http://www.unitedfpg.com/

Email: ryan@unitedfpg.com & ryan.derousseau@gmail.com

LinkedIn: https://www.linkedin.com/in/ryanderousseau/

Episode References:

Connect with Rob Brown:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

135 episodes

Ryan Derousseau: The Quiet Skill That Builds Stronger Client Relationships

The Purpose Focused Advisor

published about a year ago

MP3•Episode home

Key Takeaways:

Lessons from Journalism (20:09) – Discover how Ryan’s past as a journalist sharpened his ability to ask deeper questions and truly hear what clients are saying.
The Strategic Pause (24:28) – Silence isn’t awkward, it’s powerful. Ryan shows how waiting just a little longer often uncovers the most honest, meaningful client insights.
Trust the Journey (26:09) – For new advisors, Ryan offers hard-won wisdom: growth takes time, and the best results come from consistent, purpose-driven effort.
Niche with Intention (09:46) – Ryan reveals how focusing on therapists helped him refine his message, connect more deeply, and serve self-employed professionals with greater impact.

Ryan Derousseau: "When advisors lead with curiosity and just sit in the discomfort a little longer, that’s where the real trust is built and that’s when the real work begins."

Rob Brown: "It’s not just about the numbers you uncover, it’s about the life you help your clients live because of the planning you guide them through."

Connect with Ryan Derousseau:

Website: http://www.thinkingcapfinancial.com/ & http://www.unitedfpg.com/

Email: ryan@unitedfpg.com & ryan.derousseau@gmail.com

LinkedIn: https://www.linkedin.com/in/ryanderousseau/

Episode References:

Connect with Rob Brown:

Website: http://truestfan.com/

LinkedIn: https://www.linkedin.com/in/truestfan/

135 episodes

#Business #Self-Improvement #Rob Brown #Entrepreneur #Podcasting Education #Phil Calandra

All episodes

1
Robin John: What It Really Means to Be a Good Investor 42:30

6 days ago42:30

42:30

What does it look like to love your neighbor through your investments? In this episode of The Purpose-Focused Advisor , I’m joined by Robin John—CEO and co-founder of Eventide Asset Management and author of Good Investor . Robin’s story begins in a basement with more questions than answers. What followed was a radical reimagining of business and investing—not as tools for personal gain, but as sacred work meant to restore what’s broken in the world. We talk about what it means to align capital with conviction, how advisors can lead with generosity, and why profit should never be the purpose. Robin doesn’t just challenge financial advisors—he equips them to see their work as a calling, their clients as neighbors, and their portfolios as opportunities for healing and hope. If you’ve ever wondered how faith and finance can coexist with integrity and impact, this conversation will leave you inspired to lead differently. Key Takeaways: Calling Reimagined (03:32) – Robin unpacks how he discovered investing could be a God-given calling, not just a secular career. Profit as a Byproduct (11:58) – Business should first create value; profit naturally follows when companies serve others well. The Two Big Questions (17:15) – Robin challenges advisors to ask: What values would you never violate to make a profit? What hopes would you fund to shape the world? Investing = Loving Neighbor (23:36) – Robin outlines how advisors can tangibly love neighbors through stakeholder-centered investing. Joy in Work (35:54) – Real joy comes not from accumulation, but from knowing your work contributes to healing and flourishing. Robin John : "True generosity leads us to make sacrificial decisions in how we make our money. It’s not just about giving—it’s about how we live.” Rob Brown : “If you can see joy show up in your work—if your investments, your advice, your leadership create joy in someone else’s life—you’re doing something sacred.” About Robin John: Robin John is the cofounder and CEO of Eventide, a leading faith-based asset management firm dedicated to investing in businesses that create compelling value for the common good. Born in Kerala, India, and raised in Boston, Robin’s journey—from outsider to visionary leader—inspired The Good Investor, a book that explores how investing can confront injustice, love neighbors, and bring healing to the world. He and his wife, Jaunita, cofounded Darsha Academy, a school for girls in India. A father of four, Robin serves on several nonprofit boards and is passionate about faith, family, basketball, and purpose-driven leadership. Connect with Robin John: Book: The Good Investor: https://www.goodinvestor.com/ Website: https://www.eventideinvestments.com/ LinkedIn: https://www.linkedin.com/in/robincjohn/ Ready to grow your business with clarity and purpose? Download The 8 Shifts of a Purpose-Focused Advisor — a free guide to help you build a business that reflects what matters most. Get your copy here: https://truestfan.com/8-shifts/ Connect with Rob Brown Website: https://truestfan.com LinkedIn: https://www.linkedin.com/in/truestfan/…

1
David Bahnsen: What Advisors Need to Rethink About Work, Purpose, and Retirement 41:36

13 days ago41:36

41:36

What if work isn’t something to escape, but a core part of your purpose? Top 100 Barron’s Advisor and CIO of The Bahnsen Group, David Bahnsen, joins Rob Brown to challenge how financial advisors think about success, calling, and the myth of retirement. Drawing from his book Full-Time: Work and the Meaning of Life , David shares why work is inherently meaningful—and how faith and purpose can reshape how we serve clients, lead teams, and live well. Key Takeaways: Work is worship. Avodah means work, worship, and service—your daily work is how you glorify and enjoy God. (03:00, 06:58) Don’t run dental-visit reviews. Want deeper engagement? Ask better questions. Make every review a meaningful conversation, not just a numbers update. (31:00) Retirement is not the reward. The 30-year vacation myth is setting clients up for disappointment. Purpose doesn’t stop at 65. (22:30) Workaholic isn’t a dirty word. Passion is a gift—when it’s rooted in the right identity. (11:20) Ask about legacy, not just assets. If you're not helping clients define purpose, you're only doing half the job. (30:00) David Bahnsen : "Work is not something we do so we can support Kingdom causes—our work is a Kingdom cause.” Rob Brown : "Clients don’t have to agree with your worldview, but if you have that conversation, you know you’ve done your best to help them truly think through what they want.” About David Bahnsen: David L. Bahnsen is the Founder, Managing Partner, and Chief Investment Officer of The Bahnsen Group, a national private wealth management firm overseeing more than $7 billion in client assets. He is a frequent guest on CNBC, Bloomberg, Fox Business, and Fox News, and a regular contributor to National Review. David also hosts Capital Record, a popular weekly podcast dedicated to defending free enterprise and capital markets. He is the author of several best-selling books, including his most recent, Full-Time: Work and the Meaning of Life , released in February 2024. Connect with David Bahnsen: Book: Full-Time: Work and the Meaning of Life – https://www.fulltimebook.com/ Substack: https://b2bahnsen.substack.com/ LinkedIn: https://www.linkedin.com/in/davidbahnsen/ The Bahnsen Group: https://thebahnsengroup.com Ready to grow your business with clarity and purpose? Download The 8 Shifts of a Purpose-Focused Advisor — a free guide to help you build a business that reflects what matters most. Get your copy here: https://truestfan.com/8-shifts/ Connect with Rob Brown: Website: https://truestfan.com LinkedIn: https://www.linkedin.com/in/truestfan/…

1
Michael Thaler: Transforming Client Conversations with Purpose 37:44

20 days ago37:44

37:44

In this episode of The Purpose-Focused Advisor , I’m joined by Michael Thaler—an industry leader who built and led a $2B wealth management firm over 33 years before stepping into a new season of life. Michael didn’t walk away from success; he walked deeper into purpose. We talk about what it looks like to go from purpose to purpose, and how his journey led to the creation of My Purpose Plan , a tool that helps people live the life they were made for. This conversation is for advisors who want to connect more meaningfully with clients and stay anchored in what matters most. Key Takeaways: What if retirement isn’t the goal but the beginning of something greater? (02:10) Clients may hit their number and still feel stuck. Help them step into a life that feels free. Your clients don’t just need a plan. They need a purpose. (09:14) A simple, 20-minute process can unlock clarity and move them from drifting to driven. You’re not just managing money. You’re helping shape lives. (13:00) When you bring purpose into the room, client conversations change forever. The best goals don’t live in a drawer. They live on the calendar. (18:33) Break big dreams into daily steps—and watch clients live them out. Want clients for life? Help them become who they were created to be. (23:23) Purpose builds loyalty, impact, and referrals in ways performance alone never will. Michael Thaler : "I don't want to be the guy that leaves this earth who's known to help people get their purpose statement. I want to be the person that's known that help people get their purpose statement and actually help them to actually live it out." Rob Brown : "My simple definition of purpose is living the life that God intended for you to live." About Michael Thaler: Michael is the Founder of My Purpose Plan and former Chief Purpose Officer of Equity Concepts, which he led for 33 years before its sale in 2024. Driven by his mission to live out God’s dream and help others do the same, Michael also founded Effective Ministries, serving children and families in Richmond, VA, and Niger, Africa. He’s passionate about using financial advising as a tool for purpose and impact. Michael speaks on purpose, focus, and positioning, and continues to lead community efforts through organizations like the Robinson Theater and RVA Hope Center. He lives in Virginia with his family. Connect with Michael Thaler: Website: http://mypurposeplan.com/ LinkedIn: https://www.linkedin.com/in/michael-j-thaler Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/ Episode Resources & Next Steps 🔹 Download the Free Guide: The 7 Mindset Shifts of a Purpose-Focused Advisor Discover the simple shifts that lead to extraordinary impact. This quick-read guide will help you align your business with what matters most: purpose, people, and legacy. 🔹 Subscribe to The Purpose-Focused Advisor Newsletter Weekly insights to help you grow a thriving, purpose-driven business. Real talk. Actionable ideas. Straight to your inbox. Subscribe here » 🔹 Explore the Purpose-Focused Advisor Mastermind A high-level community for faith-driven advisors ready to grow their business and deepen their impact. Learn how to lead with clarity, conviction, and purpose. Learn more » 🔹 One-on-One Executive Coaching with Rob Brown Looking for personalized guidance to help you grow your practice, lead with purpose, and build a legacy? Let’s talk. Learn more »…

1
Mike Young: The One Investment Strategy That Impacts Everything 39:41

27 days ago39:41

39:41

This episode is a departure from the norm, but one I believe is too important not to share. Recently, I met Mike Young , founder of Noble Warriors , a men’s discipleship ministry. His mission inspires me. He’s not a financial advisor, coach, or industry expert, but his work may be more relevant to our profession than you’d expect. Mike’s story will challenge and encourage financial advisors to reconsider the legacy they’re truly building. From leading spiritually at home to redefining success in business, this conversation is both convicting and practical. If you’ve ever wondered how to align your career with Kingdom impact, this episode is your wake-up call. Don’t miss a message every purpose-focused advisor needs to hear. Key Takeaways: Redefining KPI as Souls Under Management (20:59) – Mike encourages advisors to reframe success not by assets, but by the eternal impact they’re making. The Power of Transformation (06:37) – When a man follows Christ, every part of his life changes: marriage, parenting, work, and witness. Four Questions That Build Brotherhood (14:19) – Asking “What’s heavy, what’s hard, what hurts, and how can I help?” opens the door to deep discipleship. Isolated Men Become the Enemy’s Target (17:59) – Mike warns that the lone-wolf lifestyle leaves men vulnerable to lies and spiritual attack. Your Practice Is a Discipleship Opportunity (27:19) – Rob reminds advisors that every financial plan is a chance to talk about eternity and purpose. Mike Young : "When a man says yes to Jesus and begins to walk with Him, everything around him changes. I mean, his marriage changes, his relationship with his children changes, his relationship with his parents, his coworkers, his peers, his neighbors—everything changes when the Lord transforms a man." Rob Brown : "Stop putting God on the sidelines in your business—especially as men." About Mike Young: Mike launched Noble Warriors in 2005 to help churches disciple men and raise Christ-centered leaders. Before stepping into full-time ministry, his career included teaching, coaching, school administration, and residential construction. He’s passionate about building men who lead well in their homes, churches, and communities. Mike is married to Stacy, and together they have four adult children (two married) and two grandsons. Connect with Mike Young: Website: http://www.noblewarriors.org/ Email: mike.young@noblewarriors.org LinkedIn: https://www.linkedin.com/in/michael-young-3013662a/ Episode Resources & Next Steps 🔹 Download the Free Guide: The 7 Mindset Shifts of a Purpose-Focused Advisor Discover the simple shifts that lead to extraordinary impact. This quick-read guide will help you align your business with what matters most: purpose, people, and legacy. 🔹 Subscribe to The Purpose-Focused Advisor Newsletter Weekly insights to help you grow a thriving, purpose-driven business. Real talk. Actionable ideas. Straight to your inbox. Subscribe here » 🔹 Explore the Purpose-Focused Advisor Mastermind A high-level community for faith-driven advisors ready to grow their business and deepen their impact. Learn how to lead with clarity, conviction, and purpose. Learn more » 🔹 One-on-One Executive Coaching with Rob Brown Looking for personalized guidance to help you grow your practice, lead with purpose, and build a legacy? Let’s talk. Learn more » Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

1
Adam Koós: The Hidden Fuel Behind Explosive Practice Growth 33:41

5 weeks ago33:41

33:41

In this powerful episode, Rob Brown welcomes Adam Koós, founder of Libertas Wealth Management, a nationally recognized advisor and a coach to advisors, who has engineered a path to massive success. Adam shares how he doubled AUM and revenue in just two years by embracing a bold, even controversial idea: “We’re a marketing firm that happens to do financial planning.” But don’t misunderstand, it’s not about hype. It’s about systems, trust, and showing up with excellence. He unpacks the client-first onboarding, scalable growth strategies, and mindset shifts that help advisors build with joy, scale with integrity, and serve at the highest level. If you want your firm to run like a well-oiled machine that still feels deeply human, this episode will light the path. Key Takeaways: Lead with Systems, Not Silver Bullets (04:20) - G rowth isn’t about chasing one breakthrough idea. It’s about building simple, repeatable systems. When You Treat Marketing as a Mission, Everything Changes (09:58) - This mindset shift led to explosive growth rooted in trust, visibility, and intention. Onboarding Is the Hidden Growth Multiplier (16:01) - Before you worry about more leads, a great onboarding experience lays the foundation for long-term scale. Delegate to Scale Without Burning Out (19:53) - Delegation, not hustle, is what creates freedom and sustainable expansion. Focus on Consistent Action, Not Distant Goals (21:45) - Success comes from prioritizing daily activity over outcome-based metrics. Featured Quotes: Adam Koos: “It’s not our privilege to learn marketing—it’s our responsibility. If you’re doing great work and no one knows about it, what good are you?” Rob Brown: “Thinking about your big AUM goal won’t get you there. Taking the action that puts you in front of the right people will.” About Adam Koós: Adam Koós is a nationally recognized financial advisor, fiduciary, and founder of Libertas Wealth Management, ELEVATE, and ADRENALINE Advisor Consulting. With over two decades of experience, Adam specializes in retirement planning, investment strategy, and business exit planning. He’s passionate about helping other financial advisors grow successful practices through proven systems and strategies. Known for his authentic, no-B.S. approach, Adam brings energy, insight, and real-world experience to every conversation. Connect with Adam Koós: Libertas Wealth Management: https://www.libertaswealth.com/ Adrenaline Advisor Coaching: https://adrenalineadvisor.com/ LinkedIn: https://www.linkedin.com/in/adamkoos Episode References: The Purpose-Focused Advisor Weekly Newsletter The Purpose-Focused Advisor Mastermind Executive Coaching with Rob Brown Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

1
John Kailunas: Mission Retirement — Helping Clients Plan for More Than Just Money 28:38

6 weeks ago28:38

28:38

In this episode of The Purpose-Focused Advisor , Rob Brown sits down with John Kailunas, author of Mission Retirement and founder of Catalyst4Growth and Regal Holdings. With 25+ years of experience and over $4B in AUM/AUA, John shares how advisors can help clients retire with purpose, not just wealth. He unpacks the 10 “missions” of meaningful retirement and reveals how purpose-based planning deepens trust, inspires legacy conversations, and helps advisors stand out by focusing on what truly matters. Key Takeaways: Lead with Listening (05:04) – Great advisors start with presence, not plans—listening deeply lays the groundwork for purpose-driven advice. Retirement Needs a Mission (07:02) – Most clients haven’t truly defined what they want in retirement. Help them clarify, and you become more than a planner. Purpose Prevents Regret (08:15) - 40% of retirees feel lonely. Helping clients plan for meaning—not just money—can protect them from a purposeless retirement. Trust is Built Through Story, Not Spreadsheets (13:42) - Legacy conversations and life stories build deeper client relationships than charts ever will. The more personal the dialogue, the stronger the bond. It’s Not Your Money (20:30) - Advisors must remember they’re managing the client’s dreams. Your role is to help them align their resources with the life they truly want. John Kailunas : “We’re so focused on running that when retirement finally comes, it’s like the merry-go-round suddenly stops—and most people don’t know what to do next.” Rob Brown : “When advisors connect to a client’s story—not just their portfolio—they build trust that lasts far beyond the next review meeting.” About John Kailunas: John Kailunas II is a first-generation immigrant and visionary leader in financial services since 1988. With over three decades of experience, he has built a legacy of growth through Apex, Regal Holdings, and now Catalyst4Growth—a professional development platform empowering advisors and entrepreneurs. John’s entrepreneurial drive has earned national recognition, including Investment News’ Hot 100 and Best Practice Management Program awards. A lifelong learner and mentor, he’s also a devoted husband, father, and adventurer who’s traveled to all 50 states and 34 countries. Connect with John Kailunas: Website: https://www.catalyst4growth.org/ Mission: Retirement: https://www.amazon.com/Mission-Retirement-Provoking-Purposeful-Fulfilling/dp/B0DWGSHKF9/ Choices and Chances: https://www.amazon.com/Choices-Chances-John-Kailunas-II/dp/1419669966 LinkedIn: https://www.linkedin.com/in/john-kailunas-ii-966b5a7/ Episode References: The Purpose-Focused Advisor Weekly Newsletter The Purpose-Focused Advisor Mastermind Executive Coaching with Rob Brown Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

1
Adam Obrecht: Faith-Led. Quietly Built. Unmistakable Impact. 29:59

7 weeks ago29:59

29:59

In this episode, Rob Brown sits down with Adam Obrecht, founder of AO Wealth Advisory—a quietly confident leader who’s built a special firm grounded in systems, purpose, and faith… all while serving a client base many advisors overlook. From day one, Adam was told his strategy wouldn’t work. You can’t build a firm around 30- and 40-year-olds. Faith and business don’t mix. You need older, wealthier clients to grow. He ignored all of it. Adam launched AO Wealth with a baby on the way and no backup plan. Fifteen years later, he leads a thriving firm serving 300+ households with remarkable efficiency. This is a masterclass in purpose-driven leadership every advisor should hear. Key Takeaways: Serve with Strategy (05:26) – Building a practice around 30- to 40-year-olds works when you're intentional about your time, messaging, and service model. Purpose Starts Early (14:40) – A mission trip—and a now-lost book on Christian business leaders—sparked the vision for a firm grounded in faith and values. Faith in the Volatility (19:33) – When markets shake confidence, Adam blends sound math with spiritual grounding to help clients stay steady. Legacy in Motion (21:23) – For Adam, growth means more than numbers. It’s about deepening team capacity, preparing for succession, and staying true to the mission. Adam Obrecht : “The numbers tell one story, but how you live out your life tells a whole different story.” Rob Brown : “It wasn’t just a niche—it was a calling. And you built the kind of practice most advisors are afraid to even imagine.” About Adam Obrecht: Adam is the owner of AO Wealth Advisory, a financial planning firm in Urbandale, Iowa. Adam's career started in agricultural and commercial lending, but quickly shifted to investments. Adam started AO Wealth Advisory in 2010 after time spent as a product specialist for a regional broker-dealer and five years in a CPA firm. Adam is married with two sons. Connect with Adam Obrecht: Website: http://aowealthadvisory.com/ Email: aobrecht@aowealthadvisory.com LinkedIn: https://www.linkedin.com/in/adamobrecht/ Episode References: The Purpose-Focused Advisor Weekly Newsletter The Purpose-Focused Advisor Mastermind Executive Coaching with Rob Brown Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

1
Ryan Derousseau: The Quiet Skill That Builds Stronger Client Relationships 30:28

8 weeks ago30:28

30:28

What happens when a former financial journalist brings deep curiosity and compassion into the world of financial planning? In this episode, Rob Brown sits down with Ryan Derousseau, a CFP® who made the leap from writing for Money, Fortune, and Forbes to serving therapists, career changers, and the self-employed. Ryan shares how his path has been shaped by listening more, asking better questions, and putting purpose before products. His work reveals a powerful truth: trust, emotion, and vulnerability are just as vital to planning as any spreadsheet. We’re reminded of how powerful it is when advisors focus on people…not just portfolios. Key Takeaways: Lessons from Journalism (20:09) – Discover how Ryan’s past as a journalist sharpened his ability to ask deeper questions and truly hear what clients are saying. The Strategic Pause (24:28) – Silence isn’t awkward, it’s powerful. Ryan shows how waiting just a little longer often uncovers the most honest, meaningful client insights. Trust the Journey (26:09) – For new advisors, Ryan offers hard-won wisdom: growth takes time, and the best results come from consistent, purpose-driven effort. Niche with Intention (09:46) – Ryan reveals how focusing on therapists helped him refine his message, connect more deeply, and serve self-employed professionals with greater impact. Ryan Derousseau : "When advisors lead with curiosity and just sit in the discomfort a little longer, that’s where the real trust is built and that’s when the real work begins." Rob Brown : "It’s not just about the numbers you uncover, it’s about the life you help your clients live because of the planning you guide them through." About Ryan Derousseau: Ryan Derousseau, CFP®, enables employees, the self-employed, therapists, and career changers to thrive financially so they can focus on what matters most. A former financial writer for Fortune, Money, and Forbes, Ryan blends deep industry insight with a practical, goal-first approach. He helps clients align their business and finances with their values, building stronger practices, better balance, and long-term wealth. Connect with Ryan Derousseau: Website: http://www.thinkingcapfinancial.com/ & http://www.unitedfpg.com/ Email: ryan@unitedfpg.com & ryan.derousseau@gmail.com LinkedIn: https://www.linkedin.com/in/ryanderousseau/ Episode References: The Purpose-Focused Advisor Weekly Newdletter The Purposed-Focused Advisor Mastermind Executive Coaching with Rob Brown Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

1
Episode 127: The Overlooked Multipliers: Purpose and Partnership 7:41

9 weeks ago7:41

7:41

If you’re growing a successful practice but feel disconnected, frustrated, or unsure what’s next… this episode is for you. This week, Rob Brown shares the story of an advisor with 25+ years of experience who avoided coaching—and even distanced himself from his business partner—because he believed he had nothing left to learn. But one honest conversation about purpose and partnership changed everything. It reignited his passion and gave him a fresh vision for the work he once loved. Too many advisors feel stuck, not because they’ve run out of skill, but because they’ve stopped asking why they do what they do. They isolate, overthink, and overprotect what they’ve built… while missing the multipliers that are right in front of them. In this episode, you’ll discover: Why years of experience can quietly lead to resistance and isolation How fear of being “coached” often masks a deeper desire for clarity The mindset shift that reignited one advisor’s energy and vision Why partnership isn’t a threat to your independence—it’s a multiplier How purpose-driven conversations open the door to new growth at any stage Closing Thought: "Your next breakthrough isn’t about doing more, it’s about remembering why you started, and being open enough to grow again." Mentioned in this episode: The Purpose-Focused Advisor Mastermind — A high-level experience for Christian men ready to lead with clarity, faith, and conviction Truest Fan: Live, Love, and Lead with Purpose and Impact — Rob’s book on discovering the purpose behind your leadership The Purpose-Focused Advisor Newsletter — Weekly encouragement and insights for advisors who want more than just business success Connect with Rob Brown: 🌐 Website: truestfan.com 💼 LinkedIn: linkedin.com/in/truestfan 📅 Schedule a Call: robbrown.as.me/quick-call…

1
Put First Things First – Reclaiming Focus and Living with Intentionality 11:52

10 weeks ago11:52

11:52

If your calendar is full but your business and life feel scattered… this episode is your reset. This week, Rob Brown continues his powerful solo series with a message every advisor needs to hear: it’s not about doing more—it’s about doing what matters most . If you've ever felt like your goals are out of sync with your calling, or that your daily grind is pulling you away from the life God is calling you to live, you're not alone—and you're not stuck. In this episode, Rob unpacks Lesson #2 from his book Truest Fan — Put First Things First . He shares practical strategies and real advisor stories that show how purpose-aligned planning can transform your business, your team, and your life. You’ll also get a sneak peek at his new faith-focused mastermind and a simple 4-step tool to bring clarity to your to-do list this week. In this episode, you’ll discover: Why too many “good” priorities can still leave you off-purpose How to connect long-term dreams to short-term actions Rob’s 4D Routine —a simple method to clean up your calendar and inbox How one advisor reshaped his entire team by getting clear on the next 90 days Why putting God first helps everything else fall into place Closing Thought: “When you put first things first, clarity replaces confusion—and your purpose finally has room to breathe.” Mentioned in this episode: The Purpose-Focused Advisor Newsletter — Weekly encouragement for purpose-driven advisors Truest Fan: Live, Love, and Lead with Purpose and Impact — Rob’s book on living a life of intentional faith and leadership The Purpose-Focused Advisor Mastermind — A high-level experience for Christian men ready to lead with purpose Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

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Believe in Yourself – Rediscovering Purpose in a New Season 13:41

11 weeks ago13:41

13:41

If you've ever hit a milestone and still felt like something was missing… this episode is for you. Rob Brown shares a deeply personal reflection on why even the most successful advisors can lose confidence in their calling—and what it takes to get it back. Whether you're navigating a personal challenge, asking what’s next in your business, or simply feeling off-purpose, this conversation will meet you where you are. You'll hear the story behind Rob’s new season of work, what God revealed to him in a room full of 5,000 men, and why believing in yourself isn’t just about mindset—it’s about mission. In this episode, you’ll discover: Why self-doubt sneaks in (even during seasons of success) How to reconnect with your purpose when the spotlight fades A simple daily practice to grow your self-belief through prayer What it looks like to lead your business as a form of discipleship Mentioned in this episode: The Purpose-Focused Advisor Newsletter — Weekly encouragement for purpose-driven advisors Truest Fan: Live, Love, and Lead with Purpose and Impact — Rob’s book on living a life of intentional faith and leadership The Purpose-Focused Advisor Mastermind — A high-level experience for Christian men ready to lead with purpose Closing Thought: “When you believe in who God made you to be, you stop chasing success—and start living it.” Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

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Mike Zung: Turning Complex Advice into Beautiful, Client-Friendly Plans 28:06

12 weeks ago28:06

28:06

What happens when a software engineer trades writing code for serving clients? In this week’s episode, I sit down with Mike Zung, founder of Java Wealth Planning and creator of Beautiful Financial Plan, who left a 20-year tech career to build a thriving advisory practice. Then he went a step further, designing a visually compelling way to help other advisors present financial plans more clearly and effectively. Mike is helping shape the way advisors deliver value. He is redefining what it means to serve with clarity, purpose, and beauty. Key Takeaways: Leaving Tech to Find Purpose (01:44) – Mike’s shift from software development to financial planning shows that meaningful career change is possible when you follow what energizes you. Build Tools That Clients Actually Use (15:39) – Creating simple, customized deliverables helps clients stay engaged and ensures they truly understand what matters in their plan. Serve a Niche You Understand Deeply (07:30) – Working with clients who share your professional background allows you to speak their language and provide more targeted, effective advice. Equity Compensation Is More Than a Perk (10:11) – Helping clients reframe RSUs and stock options as real compensation unlocks better decision-making and long-term planning. Advisors Hold a Unique Kind of Trust (24:47) – The depth of trust clients place in advisors is powerful—showing up with presence and empathy can turn planning into life-changing support. Mike Zung : "You only have so much time with the client. And a lot of people meet with them once or twice a year. So that time is super valuable." Rob Brown : "You can make such a huge difference in their lives if you just listen and care." About Mike Zung: Mike Zung, CFP®, is the founder of Java Wealth Planning and a former software engineer with nearly two decades of experience in tech. After years in IT leadership roles, Mike felt called to pursue a path with more direct impact, leading him to personal finance. He became a Certified Financial Planner™ professional after completing his education at the University of Georgia's Terry College of Business. Today, he helps tech professionals make confident financial decisions and live with purpose. Episode References: The Purpose-Focused Advisor Weekly Newdletter The Purposed-Focused Advisor Mastermind Executive Coaching with Rob Brown Connect with Mike Zung: Website: https://www.javawealth.com/ & https://www.beautifulfinancialplan.com/ Email: mike@javawealth.com LinkedIn: https://www.linkedin.com/in/mikezung/ Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

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Tim Russell and The Good Steward: A Blueprint for Faith-Driven Financial Advisors 32:42

13 weeks ago32:42

32:42

In this episode, Rob Brown sits down with Tim Russell, financial advisor, firm leader, podcast host, and now co-author of the brand-new book The Good Steward , written with his father, Roy Russell. Tim shares the story behind the book and how his passion for biblical stewardship shapes the way he leads his advisory firm and serves clients. Rob and Tim dive into what it really means to be a good steward, how to build a faith-driven business culture, and how advisors can bring more purpose and encouragement to their client relationships. Key Takeaways: Early Lessons, Lasting Impact: Tim shares how overcoming dyslexia, passing his securities exam at 17, and his father’s encouragement shaped his calling to financial stewardship. The Good Steward: The new book offers a fresh, Gospel-centered approach to handling money, helping Christians balance wise financial management with a deeper trust in God. Stewardship Is About 100%: True stewardship isn't just about giving — it’s about wisely managing all of the resources God entrusts to us, including saving, spending, and investing. Leading with Purpose: Tim talks about building a thriving advisory firm by weaving faith, prayer, and Gospel-centered encouragement into his client relationships and team culture. The Role of Advisors: Rob and Tim explore how financial advisors can bring hope and lasting value to clients, especially during market downturns, by reminding them where true security lies. Tim Russell : "Good stewardship is about managing 100% of what God has entrusted to us—not just the 10% we give away." Rob Brown : "Helping clients think about stewardship, not just wealth, can breathe new life into a practice that’s lost its sense of deeper purpose." About Tim Russell: Tim Russell is a Christian Financial Advisor, podcast host, and author. His mission is to help Christians become even better stewards of all their assets. Along with theological and Biblical language training, he holds the CFP® (Certified Financial Planner) and CKA® (Certified Kingdom Advisor) designations. He currently serves as a wealth manager and President of Life Financial Group (LFG) in Douglassville, PA, along with leading Life Institute, their ministry division. Connect with Tim Russell: Website: http://www.thelifegroup.org/ & http://lifeinstitute.org/ LinkedIn: https://www.linkedin.com/in/timothy-russell-cfp%C2%AE-cka%C2%AE-2595739/ Book: The Good Steward: https://www.thelifegroup.org/thegoodsteward/ Podcast: The Stewardology Podcast: https://stewardologypodcast.com/ Episode References: The Purpose-Focused Advisor Weekly Newdletter The Purposed-Focused Advisor Mastermind Executive Coaching with Rob Brown Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

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Hillary Gale: Storytelling Secrets to Transform Your Marketing 37:35

14 weeks ago37:35

37:35

In this episode of The Purpose-Focused Advisor , Rob Brown welcomes Hillary Gale, founder of Moneta Copy and host of The Finance Marketing Podcast . Hillary is a standout voice in advisor marketing, helping financial professionals craft purpose-driven content that actually connects. From her roots as a writing teacher to her passion for personal finance, Hillary shares how she helps advisors tap into authentic storytelling, build deeper trust with clients, and create marketing strategies that don’t feel like marketing. This episode is full of inspiration and practical tools for financial advisors ready to show up more powerfully in their messaging. Key Takeaways: The Power of Storytelling in Marketing (05:53) – Story helps people emotionally connect and remember who you are, making it easier for them to trust you before you ever speak. You Already Have the Stories That Matter (12:03) – Advisors don’t need dramatic stories—real-life client wins and personal experiences are often the most powerful. Why Advisors Must Own Their Audience (16:22) – Social media platforms aren’t yours but your email list is—protect that channel and use it to deepen trust. Repetition Isn’t Spam—It’s Strategy (20:58) – People need to hear from you more than once; showing up consistently makes your message stick. Repurposing Is a Marketing Superpower (24:16) – Your next great email is probably hiding in a recent client conversation, LinkedIn post, or team debrief—just reshape it. Hillary Gale : "Story really has the power to help someone else see themselves in what you do. It creates a connection that statistics and facts alone simply can't." Rob Brown : "Rarely did you win business through one conversation. One touch leads to the next, to the next... and creates something that can last." About Hillary Gale: Hillary Gale, founder and CEO of Moneta Copy, is a content strategist and copywriter for financial services professionals. She has been featured in MarketWatch, Wealthtender, and Clever Girl Finance, and is the host of The Finance Marketing Podcast , a show that spotlights in-depth conversations on marketing with financial professionals and finance marketing experts. You can catch her on LinkedIn most weekdays sharing marketing insights and ideas specifically for financial services pros. Connect with Hillary Gale: Website: http://monetacopy.com/ LinkedIn: https://www.linkedin.com/in/hillary-meehan/ Free Guide on Marketing Minus the Overwhelm: https://guide.monetacopy.com/mmto The Finance Marketing Podcast: https://podcasts.apple.com/us/podcast/the-finance-marketing-podcast/id1733748813 Episode References: Truest Fan Coaching Business Optimization Scorecard Connect with Rob Brown: Website: http://truestfan.com/ LinkedIn: https://www.linkedin.com/in/truestfan/…

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Gary Sinderbrand: Trust, Training, and True Success(ion) 47:27

15 weeks ago47:27