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S3 E32: Marketing Partnerships: More Than Business Tinder
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Partnerships: everyone says you have to do them.
But most of that advice is dangerously naive, bordering on incompetent.
This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why).
Listen in and hear:
- How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps.
- How a software company and a service company thrived by filling each other's competency gaps.
- How partnering with drafters allowed an engineering software company to bypass 10 barriers to entry.
- The Accountant/Cleaner Catastrophe: One of the worst partnership ideas we've ever seen.
- An example of a software development company successfully partnering with UX agencies.
- Terrible advice a business coach publicly gave on partnerships.
This episode was co-hosted by:
Brand Strategist Jack Ferguson
and
Product Marketing Specialist Alex Urquhart
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Find Alex on LinkedIn here
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Visit Jack’s personal website here
Visit Alex’s personal website here
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