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Ep. 113: Nader Safinya - The Culture Branding Guy Sparks a New Era
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Nader Safinya's Persian upbringing involved lots of parties, moving every 3 years, and innate skills of design & observation. In today's episode, we discuss how Blackribbit, his culture brand strategy design agency, is making waves, and changing society's relationship to the workplace.
πΈ Work with Nader: https://www.blackribbit.com
πΈ Check out Frog Talk Podcast: https://www.blackribbit.com/podcast
Inside this episode:
- Nader's international cultural influences
- The impact of design thinking on workplace culture
- How Blackribbit was born
- Frog Talk podcast conversations
- Bridging huge generation gaps
- How to build a unique brand identity
- What is a rapid brand diagnostic
- Nader's Inside-Outside-In Model
ABOUT NADER: Nader Safinya, known as The Culture Branding Guy, helps companies become disruptive people-first brands through his agency Blackribbit, where he designs customer and employer brands simultaneously to create organizations that put quality of life above just selling products and services. Drawing from his international background and expertise in design and marketing, Nader's mission is to change society's relationship with the workplace by bringing cool jobs to cool people - because as he says, there are far more cool people than cool jobs.
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