Repurposing Assets for a Six-Figure Exit – Shaina Weisinger

The Quiet Light Podcast

Shaina Weisinger is a recovering content marketing expert hell-bent on helping people live happier and healthier lives. She was the Founder and CEO of Repurpose House, an agency that repurposes content for social media platforms — which she sold to Carbon6 Technologies. Before Repurpose House, Shaina founded WAKE brand media and has contributed insights on business growth and content marketing via conferences, podcasts, intensives, and guest blogs. She has also been featured in Entrepreneurs On Fire, Inc., DigitalMarketer, and hosts The Content Coalition podcast.

In this episode…

Exiting a successful business can be just as challenging as building it. So what can you learn from someone who has victoriously done both?

After building a rewarding and lucrative repurposing content agency, Shaina Weisinger decided to sell. She found the key to a successful exit is a clear strategy. To make the sales process smooth and efficient, it’s a must to ensure your documentation, especially financials, is up-to-date and in order. With proper preparation and execution, exiting a content agency can be a rewarding experience that sets you up for future success.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Shaina Weisinger, a recovering content marketing expert, to discuss her journey building and exiting a rapidly scaling content agency. Shaina talks about the genesis of Repurpose House and what it does, the value of creating systematized and consumer-centric businesses, why she decided to sell Repurpose House, and how having proper documentation impacts the sale of a company.