Tequila, TikTok, and Finding One's Voice with Brev

The REALationship Method

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Meet Brev, the Filipino-Chinese content creator who's mastered the delicate art of balancing a 9-to-5 corporate job with a thriving social media presence. With his authentic storytelling and relatable content, Brev has captured the attention of thousands while maintaining his day job in human resources at a financial institution.
Brev's journey into content creation began unexpectedly. After taking marketing classes from Google and LinkedIn, he decided to put his new skills to the test on TikTok—and quickly gained traction. His breakthrough came with his "Hawaii math" video, which catapulted him into wider recognition. But what keeps his audience growing isn't just clever content; it's his refreshingly honest approach to social media.
During our conversation, Brev shares wisdom that contradicts typical content creation advice. "Become the niche," he suggests, rather than limiting yourself to a specific topic. He believes authenticity resonates more deeply than specialization, allowing creators to connect on a truly personal level with their audience. This philosophy has served him well, as he hasn't missed posting content—whether a video or story—for a single day since beginning his journey.
The podcast delves into Brev's multicultural background, his perspectives on Hawaiian culture, and his dreams of living in Japan for three months. We also explore the nightlife scenes across different countries, with Brev offering fascinating comparisons between clubbing in Hawaii versus Japan, where he appreciates the cleanliness and respectful atmosphere despite the revelry.
Whether you're an aspiring content creator, someone curious about balancing creative pursuits with corporate careers, or simply interested in authentic perspectives on island life, Brev's insights offer valuable takeaways about consistency, authenticity, and finding your voice in the crowded digital landscape. Follow him on Instagram and TikTok @brevandgm to experience his unique blend of humor and heartfelt content firsthand.

• Grew up in Waipahu and attended high school there
• Learned marketing through Google and LinkedIn courses which helped him "blow up" on TikTok
• Emphasizes the 80/20 rule - 80% of content won't perform but the other 20% will take off
• Advocates against finding a specific niche, instead "become the niche" through authenticity
• Owns a condo but lives with his mother after his father passed away
• Plans to live in Japan for three months to experience life there
• Posts content every single day without fail - either videos or stories
• Prefers clubbing in Japan over Hawaii due to the respectful atmosphere
• Believes in consistency over perfection when creating content
• Enjoys tequila soda as his drink of choice because it causes fewer hangovers

Chapters

1. Tequila, TikTok, and Finding One's Voice with Brev (00:00:00)

2. Meeting Brev: Content Creator Intro (00:00:06)

3. Corporate Life & Content Creation (00:04:31)

4. Growing Up Filipino-Chinese in Hawaii (00:11:50)

5. Social Media Marketing Secrets (00:21:18)

6. Travel Dreams: Japan & Beyond (00:28:59)

7. Finding Balance & Building a Personal Brand (00:40:49)

8. Club Scene & Being Recognized (00:48:35)

9. Drinks, Food & Final Thoughts (00:53:11)