))
[EP. 66] Google Wants to Manage Your Ads and Organic CTRs on the Decline
Manage episode 310715948 series 3068071
Content provided by The Redirect Podcast and BlackTruck Media + Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Redirect Podcast and BlackTruck Media + Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode 66 of The Redirect Podcast: Google starts to contact advertisers to tell them that they will manage their ad campaigns for them. We dive into what this could mean for PPC managers and accounts that Google could try and manage themselves, plus how to opt-out of this service. On the organic search front, Google’s organic click-through-rates decline on desktop and see a big drop on mobile devices. Is this a trend worth keeping tabs on? This and more on The Redirect Podcast.
…
continue reading
90 episodes
Share
