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044: Drive Better Engagement at Your Event with Meetup's Gwyn Krueger
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In this episode of The Remarkable Project Jay speaks with Gwyn Krueger, Senior Director of Customer Experience at social gathering platform, Meetup, about why 9/11 was the seed from which Meetup.com grew, how having options around showing up contributes to sustained engagement, and the importance of understanding the psychology of getting together in delivering valuable community experiences.
For nearly six years, Gwyn Dylan Krueger has been a uniquely qualified leader at Meetup, a global online destination where people head to meet, make friends, find support, grow businesses, and explore interests. The network has been helping facilitate events for 20 years, with thousands now happening each and every day.
Having started in the Community Support Team, Gwyn is now the Senior Director of Customer Experience. The role sees him showing teams they’re capable of uncovering data insights and capturing customer anecdotes that can favourably influence product and design decisions, as well as delighting users. Working with them to create content and programming that helps Meetup Organizers unlock the value of their growing communities, Gwyn has been instrumental in elevating the customer voice within product releases and marketing efforts via these teams.
His career history is testament to his loyalty and commitment to improved connection. Highlights prior to Meetup include years in customer care with Apple Retail, supporting the busiest Genius Bars in the world, an experience which has enabled Gwyn to lead Meetup’s creation of a scaled and streamlined operational approach to support their vast member base.
Remarkable Takeaways
- Why 9/11 was the seed from which Meetup.com grew.
- How having options around showing up contributes to sustained engagement.
- The importance of understanding the psychology of getting together in delivering valuable community experiences.
Connect with Gwyn
Find Gwyn on Linkedin
Experience Meetup and how see it’s celebrating 20 years of real connections via their website
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