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S302: Google Ads Strategies to Boost Your Online Store with SEO Expert Amy Cook
Manage episode 460720094 series 3380632
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In this episode of the podcast, Amy Cook returns to explore the nuances of Google Ads for e-commerce businesses. 🌐
We discuss the distinctions between Google Ads vs Facebook Ads, emphasize the importance of keyword optimization, and examine various Google Ads campaign types.
Amy offers valuable insights on setting up effective Google Ads, budgeting strategies, and the critical role of conversion tracking to ensure a solid return on investment.
Tune in for actionable tips to enhance your online business with Google Ads.
📸 Connect with Amy on Instagram: @amy_mangoandwildmarketing
#GoogleAds #Ecommerce #Shopify #DigitalMarketing #OnlineBusiness #PPC #KeywordOptimization #ConversionTracking #FacebookAds #MarketingStrategy
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
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...Chapters
1. Introduction to Google Ads and E-commerce (00:00:00)
2. Understanding Google Ads vs. Facebook Ads (00:05:57)
3. Setting Up Google Ads for E-commerce (00:13:06)
4. Budgeting for Google Ads: Finding the Right Spend (00:18:40)
5. Optimizing Google Shopping Ads (00:24:12)
6. Best Practices for Running Google Ads (00:28:59)
66 episodes
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