Reintroducing Tony Roma's: CEO Mina's Vision for Growth and Innovation

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In this episode of the Restaurant Technology Guys podcast, Jeremy Julian is joined by Mina, the CEO of Tony Roma's. The discussion covers Mina's unique journey from an attorney conducting due diligence during the 2020 pandemic to becoming the permanent CEO in 2023. Mina shares her vision for revitalizing the beloved brand, focusing on menu innovation, expanding both domestically and internationally, and appealing to Gen Z and Millennials. The conversation highlights the brand's resilience, the importance of social media and influencer marketing, and the flexible support system provided to franchisees. Tune in to learn about Mina's strategy to reintroduce Tony Roma's to a new generation while preserving its cherished legacy.

00:00 Tony Roma's

01:01 Introduction and Welcome

01:23 Meet the New CEO of Tony Roma's

01:56 Journey to Becoming CEO

03:10 Challenges and Achievements

04:28 Revitalizing the Tony Roma's Brand

07:55 Explaining the Tony Roma's Experience

09:53 Innovations and Menu Updates

13:45 Franchisee Relations and Flexibility

17:13 Creating Memorable Experiences

19:52 Social Media and Marketing Strategies

23:05 Future Growth and Expansion Plans

27:08 Conclusion and Final Thoughts