It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Albertsons' Retail Media Network: Transforming Shopper Connections
Manage episode 445311850 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Albertsons Media Collective is redefining how retail media drives success by connecting brands with over 100 million loyal consumers across 2,000 stores nationwide. Leveraging data-driven insights, they cultivate deep customer relationships that translate into sustainable growth for partner brands. Michelle Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, spoke at Groceryshop with The Retail Podcast about their approach to transforming retail media networks into engines of collaboration and community-driven growth.
Albertsons Media Collective combines decades of grocery retail experience with modern digital tools, making it an ideal partner for brands seeking to reach highly engaged consumers. With more than 36 million shoppers visiting their stores weekly and a digital audience of 41 million loyalty members, Albertsons brings unmatched consumer insight to drive brand performance and sales.
For more information please goto: https://retailnews.ai/transforming-retail-media-albertsons-media-collective/
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Share
Manage episode 445311850 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Albertsons Media Collective is redefining how retail media drives success by connecting brands with over 100 million loyal consumers across 2,000 stores nationwide. Leveraging data-driven insights, they cultivate deep customer relationships that translate into sustainable growth for partner brands. Michelle Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, spoke at Groceryshop with The Retail Podcast about their approach to transforming retail media networks into engines of collaboration and community-driven growth.
Albertsons Media Collective combines decades of grocery retail experience with modern digital tools, making it an ideal partner for brands seeking to reach highly engaged consumers. With more than 36 million shoppers visiting their stores weekly and a digital audience of 41 million loyalty members, Albertsons brings unmatched consumer insight to drive brand performance and sales.
For more information please goto: https://retailnews.ai/transforming-retail-media-albertsons-media-collective/
100 episodes
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Similar to The Retail Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
1
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Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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