Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Shopify CRO Bobby Morrison | AI Search, Unified Commerce & 10 Trillion Data Queries Explained
Manage episode 494762908 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Guest: Bobby Morrison — Chief Revenue Officer, Shopify
Host: Alex, Founder of The Retail Podcast & RetailNews.AI
What we cover
- 00:00 Complexity vs. simplicity: 10 trn data queries, 1.1 trn edge requests
- 02:17 The modern Shopify stack (e‑com, wholesale, retail POS)
- 07:05 AI‑driven search and why affiliates are back
- 10:31 Perplexity, edge commerce & the future of discovery
- 12:20 From entrepreneur DNA to 50 %+ enterprise revenue
- 15:09 Cutting “keep‑the‑lights‑on” teams by 70 % after migrating
- 18:36 Partner ecosystems: agencies → GSIs → SIs
- 21:04 Sidekick AI: your built‑in growth analyst
- 23:30 Inside founder‑led culture at scale
- 27:49 Global retail tour & where to meet Bobby next
Links & resources
- Shopify Sidekick ➜ https://www.shopify.com/sidekick
- Partner program overview ➜ https://www.shopify.com/partners
- Black Friday/Cyber Monday data 2024 ➜ https://news.shopify.com/bfcm-2024
- Join our newsletter for weekly retail tech briefings ➜ https://retailnews.ai
---
Enjoyed the episode?
Rate ⭐⭐⭐⭐⭐ it fuels future conversations like this one.
114 episodes
Share
Manage episode 494762908 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Guest: Bobby Morrison — Chief Revenue Officer, Shopify
Host: Alex, Founder of The Retail Podcast & RetailNews.AI
What we cover
- 00:00 Complexity vs. simplicity: 10 trn data queries, 1.1 trn edge requests
- 02:17 The modern Shopify stack (e‑com, wholesale, retail POS)
- 07:05 AI‑driven search and why affiliates are back
- 10:31 Perplexity, edge commerce & the future of discovery
- 12:20 From entrepreneur DNA to 50 %+ enterprise revenue
- 15:09 Cutting “keep‑the‑lights‑on” teams by 70 % after migrating
- 18:36 Partner ecosystems: agencies → GSIs → SIs
- 21:04 Sidekick AI: your built‑in growth analyst
- 23:30 Inside founder‑led culture at scale
- 27:49 Global retail tour & where to meet Bobby next
Links & resources
- Shopify Sidekick ➜ https://www.shopify.com/sidekick
- Partner program overview ➜ https://www.shopify.com/partners
- Black Friday/Cyber Monday data 2024 ➜ https://news.shopify.com/bfcm-2024
- Join our newsletter for weekly retail tech briefings ➜ https://retailnews.ai
---
Enjoyed the episode?
Rate ⭐⭐⭐⭐⭐ it fuels future conversations like this one.
114 episodes
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Similar to The Retail Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
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