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Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!
Manage episode 487925226 series 2864318
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On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption. What adaptations do marketers need to make for their strategies in response to these changes? What will advertising and content marketing look like in 12 months?
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