From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media

The Revenue Room™, by H2K Labs

In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI.

Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and predictive analytics to create a completely new value proposition for healthcare marketers—and how it’s scalable across verticals.

This is a masterclass for any media, events, or B2B leader looking to move beyond impressions and into the era of performance-proofed media.

Key Takeaways:

• Why media companies need to evolve from content sellers to strategic growth partners
• How Chronicle turns passive media engagement into revenue-driving buyer signals
• What it takes to build proprietary platforms that deliver guaranteed performance
• The power of first-party data in transforming advertiser relationships and revenue models
• Why today’s marketers demand proof—and how media companies can rise to meet it

About Brian Weaver

Brian is the Chairman of MEDQOR, a healthcare intelligence media company and CEO of Torch.AI, an AI-powered data infrastructure platform. He’s an expert in behavioral data science and enterprise-grade machine learning and an endurance athlete who brings that same mindset to business transformation.

Connect with Brian on LinkedIn

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com

Chapters

1. From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media (00:00:00)

2. Introduction to Brian Weaver (00:01:00)

3. Career & Personal Roots (00:03:00)

4. Kansas City Influence (00:05:00)

5. Acquiring MEDQOR (00:07:00)

6. Media Roots & Customer Focus (00:10:00)

7. MEDQOR’s Portfolio & Market (00:13:00)

8. Chronicle Platform Origin & Vision (00:17:00)

9. Chronicle in Practice (00:22:00)

10. Strategic Impact of Chronicle (00:27:00)

11. Business Model Innovation (00:33:00)

12. Sales Team Evolution & Competitive Edge (00:37:00)

13. The Future of Media & AI (00:41:00)

14. Chronicle as a Lifeline During Market Disruptions (00:44:00)

15. Rapid Fire: Books & Endurance Sports (00:47:00)