Single Source of Truth Bootcamp

The Revenue Room™, by H2K Labs

Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:
Title: Developing a Single Source of Revenue Truth in Complex Data Environments
Key Topics Covered:
- Introduction to the concept of a single source of truth (SSOT) for revenue data
- Value creation and tracking through SSOT implementation
- Steps for developing SSOT tools and technology
- Common pitfalls to avoid when implementing an SSOT strategy
- Importance of "right data in, right data out" approach
Main Points:
1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.
2. Benefits of implementing an SSOT:
- Improved operational efficiency
- Increased revenues and customer retention
- Enhanced employee satisfaction
- Better cost predictability
3. Key components of a successful SSOT strategy:
- Cross-functional team involvement
- Focus on quick wins and iterative implementation
- Clear communication across the organization
- Agreement on definitions and success metrics
4. Technology considerations:
- Data warehouse
- Data extraction and cleansing tools
- Data access and management layer
- Visualization tools
- Predictive ML/AI capabilities
5. Common pitfalls to avoid:
- Starting too big or trying to tackle everything at once
- Letting IT own the strategy instead of business leaders
- Disagreement on data definitions
- "Once and done" mentality
6. Importance of aligning SSOT with stakeholder goals:
- Mapping data needs for investors, C-suite executives, and functional teams
- Prioritizing based on current business needs and urgency
7. "Right data in, right data out" concept:
- Focus on meaningful, actionable data
- Avoid tracking everything, which can jeopardize long-term value
Presenters:
- Heather Holst-Knudsen, CEO of H2K Labs
- Chad Rose, CEO of InsightOut and Treehouse Technology
Key Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.
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ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request