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RTR EP06 - The Most Misunderstood Word in B2B Growth is “Trust”

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Manage episode 480990066 series 3655479
Content provided by Brandon Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Think you're building trust? Well.. you're not.
They’re still clinging to the same tired tactics from 2014 cold outreach, company posts, over-polished content and wondering why no one’s biting.
Let me be clear: Buyers don’t trust brands. They trust people.
And if your voice isn’t out front, your company is invisible.
In this week’s episode of The Revenue Through Reputation Show, I'm saying what most won’t: Your reputation is either earning conversations, or killing them.
There’s no middle ground anymore.
This isn’t a “how to content” episode. It’s a wake-up call for CEOs, founders, and sales leaders who feel the shift and are ready to show up differently.
If your marketing looks clean but feels empty…
If your pipeline depends on pushing instead of pulling…
If you’re tired of being ignored...
Tune in and then ask yourself: Is your voice creating trust or just more noise?

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 480990066 series 3655479
Content provided by Brandon Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Think you're building trust? Well.. you're not.
They’re still clinging to the same tired tactics from 2014 cold outreach, company posts, over-polished content and wondering why no one’s biting.
Let me be clear: Buyers don’t trust brands. They trust people.
And if your voice isn’t out front, your company is invisible.
In this week’s episode of The Revenue Through Reputation Show, I'm saying what most won’t: Your reputation is either earning conversations, or killing them.
There’s no middle ground anymore.
This isn’t a “how to content” episode. It’s a wake-up call for CEOs, founders, and sales leaders who feel the shift and are ready to show up differently.
If your marketing looks clean but feels empty…
If your pipeline depends on pushing instead of pulling…
If you’re tired of being ignored...
Tune in and then ask yourself: Is your voice creating trust or just more noise?

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

  continue reading

6 episodes

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