RTR EP11 - Still Running Funnels Like It’s 2014? Here's What It's Costing You

The Revenue Through Reputation Show

Most B2B teams aren’t doing marketing wrong, they’re just doing it like it’s 2014.

You’ve got the blog posts, the newsletters, the case studies, the MQL funnel. But if your campaigns feel busy and your pipeline feels quiet, this episode is your wake-up call.

In this solo episode, I talk about the quiet cost of staying stuck in outdated strategies - and what happens when we finally shift from content that promotes to content that connects.

Because buyers don’t want to be impressed by your marketing. They want to feel seen by your message.

✅ Why the “Old Funnel” is Quietly Costing You Deals

• Your content might be polished - but if it doesn’t resonate emotionally, it’s forgettable.
• Case studies and features used to win attention. Today? They sound like everyone else.
• If your buyers don’t feel something, they won’t remember you.

✅ The Shift from Promotion to Connection

• Content that works today is about the leader, not just the logo.
• What you’ve lived, learned, and are still living through - that’s what builds trust.
• Your experience is your unique fire. Don’t hide it behind over-edited messaging.

✅ Emotional Resonance: The New Differentiator

• Logic makes people think. Emotion makes them act - and remember.
• Human content connects. Over-polished content gets scrolled past.
• Ask yourself: Would someone say, “I feel like I know you” after reading this?

✅ Buyers Are Self-Educated - But They Still Need to Trust You

• Today’s buyers are non-linear, digital-first, and saturated with outreach.
• They're not just looking for what you do - they're assessing how it feels to work with you.
• And yes, they’re lurking. Most won’t like or comment - but they’re watching.

✅ Lurkers Convert When the Content is Right

• Your best leads may never engage publicly - but your content is still shaping their impression of you.
• When your content reflects your real voice, they feel it. And when the time is right, they show up.
• “I feel like I already know you” is the new warm lead.

✅ Three Moves You Can Make Today

1. Do a Voice Inventory Ask: Is your content just more noise? Or does it show how you think, work, and lead?
2. Record Real Reflections, Not Talking Points Start capturing thoughts about what you’re living and learning, even if you never post them.
3. Visibility Without Vanity Don’t chase views. Chase resonance. Consistency builds trust, even with quiet followers.

“We’ve built so much content to look professional, we forgot how to sound human.”

This episode is a direct message to CEOs, founders, and sales leaders who feel like they’re doing everything right but still not seeing results. It’s not about effort. It’s about alignment. And that alignment starts when you stop promoting - and start connecting.

You're not in a marketing crisis. You're in a resonance reset.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.

Chapters

1. Intro: Content Isn’t Broken, It’s Frozen (00:00:00)

2. Why “Polished” Content Fails Modern Buyers (00:03:43)

3. The Networking Event Analogy: You’re Skipping Stage One (00:08:43)

4. What Actually Stops the Scroll in 2025 (00:13:43)

5. The Power of Lurkers: Why They Matter More Than Likes (00:17:43)

6. Humanity Content vs. Brochure Content (00:23:43)

7. Prom King at a Reunion: A Content Memory Moment (00:28:43)

8. Shifting From Vanity Metrics to Intimate Community (00:33:43)

9. How to Start Resonance-First Content (00:36:43)

10. Brandon’s 3 Tactical Shifts for B2B Teams (00:42:43)

11. CTA: Build Connection Before Promotion (00:47:43)